15 September 2016
Insight
The world s first massage billboard

"I think I will miss KitKat". This is a compliment to KitKat's Copywriter that really makes us stick to this word easily. The key is to let us know the key message after the brand of this brand is to focus on 'relaxation' or relaxation itself. And an Ambient Ad. To give a thumbs up for KitKat by agency JWT Colombia is to create a billboard that can massage the back !! It was installed at the billboard next to the bus stop around Bogota, Colombia. When the passerby came to see the interest to try it. Just back or shoulder to touch the motor point in the billboard will work to massage you relax.