Connecting brands to urban audiences through premium out-of-home media
Overviews
Transforming urban spaces into high-impact advertising platforms through strategic media assets and a scalable, partnership-driven operating model.
Advertising is a core business segment of ROCTEC, complementing its ICT Solutions platform by generating stable, recurrent income streams and reinforcing the Company's presence within urban infrastructure environments. The segment draws on ROCTEC's long-standing expertise in media asset development and management, supporting its broader digital ecosystem.
In Thailand, ROCTEC holds concession rights to premium advertising assets within mass transit infrastructure, one of the most attractive out-of-home media environments in the country. The Company has secured exclusive rights from Bangkok Mass Transit System Public Company Limited (BTSC) to install and manage street furniture media across 22 BTS Skytrain stations in Bangkok, comprising over 300 advertising panels including digital screens, lightboxes, and static displays. ROCTEC also manages media assets at the Pathumwan Intersection Skywalk under an agreement with the Bangkok Metropolitan Administration (BMA), further strengthening its footprint in high-traffic urban locations with strong advertising demand.
The Company adopts an asset-light operating model through its strategic partnership with Plan B Media Public Company Limited, a leading out-of-home media operator in Thailand. Under this arrangement, Plan B oversees media sales and day-to-day operations, enabling ROCTEC to focus on asset ownership whilst benefiting from established commercial expertise and market reach. Beyond Thailand, ROCTEC maintains regional exposure through its associate, VGI Vietnam Joint Stock Company, which operates a diversified outdoor media portfolio across multiple cities, providing geographic diversification and supporting the Company's presence in Southeast Asia's growing out-of-home media markets.
Strategic Positioning and Value Creation
Driving value through prime media assets and long-term contractual rights
ROCTEC's Advertising segment is underpinned by prime asset locations, long-term concession rights, and established operational partnerships, providing a stable foundation for predictable, recurrent revenue generation. The segment complements the Company's ICT Solutions platform by extending its footprint across transportation networks and urban environments, creating opportunities for integrated digital media and infrastructure solutions.
Through disciplined asset ownership and selective regional expansion, ROCTEC continues to optimise its advertising portfolio whilst maintaining a stable earnings base and long-term revenue visibility.
