Time to change! Big data is coming to important tools to run FMCG business

“Big Data is being one of the key variables driving the world of advertising."

Nowadays, Thais spend their time with social media average 6.3 hours and Gen Y is the most users who spend time with social media average 7 hours. Part of activity on online society, Most of thais 86% used social media, 86% searching data, 70% email. When everything happen on online society, Big data is important factors in every industry.

Top 7 Platform Social Media that Thais most using.

1. YouTube 97.1%
2. Facebook 96.6%
3. LINE 95.8%
4. Instagram 56%
5. Pantip 54.7%
6. Twitter 27.6%
7. WhatsApp 12.1%

1. Clothing & Fashion 44%
2. Cosmetics 33.7%
3. Mobile/IT 26.5%

Top FMCG Category that comsumers buy online is water drinking, milk powder, ready to drink.

Top FMCG Category that comsumers buy offline is Health & Beauty, seasoning, water drinking

Top FMCG Category that comsumers buy both online and offline is water drinking, ready to drink, Health & Beauty, sanitary ware and toilet paper.

Now, Consumers could seperate in 3 type are online buying, buy from store and both. Brand have to understanding consumers DNA such as way to buy and decision process.