DAAT report the digital advertising expenditure in Thailand

DAAT and KANTAR TNS (Thailand) are reported the digital advertising spend in Thailand, it has the interesting detail as follows;

Total spending of digital advertising in Thailand of Year 2012-2017

The result of above graph present the total digital advertising spend of various brand is slightly increase every year, especially the digital advertising spend has THB 12,402mn in year 2017 increased by 31% YoY. DAAT expect digital advertising spend will increase by 16% or THB 14,330mn in 2018

The biggest spenders in digital advertising in 2017 are Motor Vehicles and Communications and followed by Banks and Skin care Prenarations

Top 10 highest spenders for spending digital advertising in 2018 as follows:

1. Motor Vehicles THB 1,473mn
2. Communications THB 1,294mn
3. Banks THB1,076mn
4. Skin-care preparations THB 920mn
5. Non-Alcohol Beverages THB 776mn
6. Dairy Products and Dairy Substitute Products THB 676mn
7. Insurance THB 617mn
8. Cosmetics THB 572mn
9. Hair Preparations THB492mn
10. Alcohol Beverage THB 457mn

Top 3 industries tend to increase spending of digital advertising in 2018 include Motor Vehicles, Communication ,and Banks. Those three groups forecast to spend in digital advertising around THB 1,000mn.

The result of discipline spending in 2017 shown that ‘Facebook’ is the top discipline with highest spending with THB 4,000mn and followed by Youtube spends more than THB 2,000mn

Capital budget of digital advertising forecast in 2018

Forecasting 2018 discipline spending of digital advertising as follows;

1. Facebook THB 4,618mn
2. YouTube THB 2,604mn
3. Display THB 1,431mn
4. Social THB 1,195mn
5. Search THB 1,173mn
6. Creative THB 1,160mn
7. Online Video THB 882mn
8. LINE THB 758mn
9. Native Ad THB 369mn

Summary

Overall Thailand digital advertising spend continue to grow and expect to the volume will reach THB 14mn within 2018. The powerful platform in this industry are Facebook and Youtube. However, banks has fascinated growth in 2017 ,so it's interesting to focus in this discipline. Moreover, most brands will focus more on Social Listening and E-commerce.