GEN Z SOCIAL MEDIA USAGE STATISTICS 2022

– Gen Z social media users create and share memes as part of their daily activities.

– Over 50% of Gen Z-ers make creativity a priority in their down time.

– 62% of Generation Z social media users claim to use Instagram daily.

– 60% of Gen Z says that YouTube is their preferred platform.

– About 80% of Gen Z social media users follow at least one influencer, which is a characteristic they share with Millennials.

Generation Z (Gen Z) includes people born between 1997 and 2012 who are now between the ages of 16 and 25. They are children that come from Generation X parents. Gen Z is also referred to as centennials or iGen, depending who you ask. The fact that this generation has been raised using social media and the internet is the most unique characteristic of the generation. The Gen Z social media usage statistics reveal even more unique characteristics of this generation.

Gen Z Social Media Usage – Activities Statistics

Generation Z accounts for about 20% of the American population. More than half of this generation uses social media, but not just for communicating with family and friends.

Let’s see what the demographic stats have to say about this generation.

1. Gen Z Social Media Users Create and Share Memes as Part of Their Daily Activities.

One of the common traits of Generation Z is that they enjoy sharing memes every day. These memes may be funny, cute, inspirational, motivational, etc. Memes for this generation embrace this method of expression. Because they are so tech-savvy, they may be creating memes to share across social channels, However, that doesn’t mean all Gen Z-ers are making and sharing memes every day, just that a majority of them are according to the statistics.

2. Over 50% of Gen Z-Ers Make Creativity a Priority in Their Down Time.

Gen Z social media usage statistics show that more than half of Gen Z like to be creative in their down time. Unlike previous generations, Gen Z likes to relax and do creative things, like make memes, when they aren’t working or studying. Prior generations didn’t have the same technology available to them when they were the up-and-coming generation, so they spent their time doing things their generation enjoyed. Creativity could well have been one of the things some Millennials, Gen X, and Baby Boomers did in their generations.

3. 62% of Generation Z Social Media Users Claim to Use Instagram Daily.

If you look around today, you see today’s generation looking down at their phones often. They have them with them everywhere they go, and they make the most from their smartphones. 62% of Gen Z-ers use Instagram every day. You will soon see they also use TikTok and YouTube a lot as well. As this generation begins to age, the potential for more Facebook and Twitter use could become a thing.

4. 60% of Gen Z Says that You Tube Is Their Preferred Platform.

YouTube is the preferred platform of Generation Z social media users, according to 60% of this demographic that were surveyed. YouTube was started within their generation, so it makes sense. YouTube’s visual platform is popular with nearly every generation for one reason or another. Some of the reasons this generation watches YouTube include tutorial or how-to videos, news, education videos, product reviews, and other types of videos. We wouldn’t be surprised if almost as many also create videos for consumption on YouTube. Being users implies both watching and creating videos.

5. About 80% of Gen Z social media users follow at least one influencer, which is a characteristic they share with Millennials.

This Gen Z social media usage statistic shows that most of this generation follows at least on Influencer, which can mean on Instagram, TikTok, YouTube, or other social platforms. It could also mean that they follow one influencer across multiple platforms. Millennials share this trait with Gen Z. It’s not unusual for most people to follow at least one influencer on social media. Influencers by nature are there to build trust and confidence in others as part of their business. Not everything they do is just for the money. Influencers are passionate about helping others in their niche.