Nielsen reports February ad spending drops 7% Agency expects parade to launch summer campaign

Nielsen (Thailand) Co., Ltd. Consumer Research and Measurement The report on advertising revenue through the media this February compared the same period last year. It is worth 7,988 million baht, minus 7%

Media spending in "negative" 

  • Analog TVs worth Bt3,476mn, 8.86%
  • Cable / satellite TV worth Bt264m, down 20.48%
  • Radio show worth Bt326mn, a negative 21.26%
  • Newspaper worth 617 million baht, negative 22.39%
  • Magazine worth Bt147m, down 38.75%
  • Mobile media (Transit) worth 281 million
  • Internet media worth 115 million baht, minus 10.16%

Media spending "growing" in February 2017

  • Digital TV worth 1,750 million baht, up 5.68%
  • Media in cinemas worth Bt468mn, up 25.81%
  • Banner worth 472 million baht, up 18.59%
  • In Store, worth 70 million baht, up 40%

Outdoor media, aerial media and airport media "do not" include JCDecaux. Nielsen has added outdoor media storage, such as media. Billboard billboards on billboards Airport and others from January 2016 onwards.

Director of Media Planning and Strategy, Media Intelligence (MIB), said that the use of advertising media through the media this summer. The trend is bustling. See all types of drinks, including green tea, soft drinks. And drinks. The launch of both advertising and promotion campaigns began in February.

There are also other brands and brands. The market in the summer. Start a campaign The car, skin care, communication.

From that situation, assess that. Advertising this summer will increase 30% over the same period last year. Meanwhile, the overall industry will recover about 5-10%, compared with 10% in the negative last year, worth Bt107bn.

Bangkok Business News