About us
Company Profile
Roctec provide comprehensive technology solutions to meet the diverse needs of our customers. Our scope includes consultation, design, development, implementation and maintenance support services. Our customers include both private institutions, utilities companies and government entities.
Our expertise lies in delivering cutting-edge solutions in communication systems tailored for the transportation industry, data network infrastructure, cybersecurity, digital display system, as well as innovative solutions based on IoT, big data analysis and AI. Our commitment to excellence extends across the entire spectrum of services, encompassing consultation, design, supply, implementation, installation and maintenance services.
Furthermore, our in-house Research and Development (R&D) team plays a pivotal role in driving innovation. This dedicated team is instrumental in developing avant-garde technology products and services that position us at the forefront of industry advancements.
ROCTEC’s current business profile is comprised of two primary segments:
the System Integration business, representing our core focus, and the Advertising business, our original business.
A summary of the revenue structure over the past three years is outlined below:
Vision & Mission
Vision
To be a leader in innovative ICT solutions, driving transformative impacts for clients and communities.
Mission
Develop and deliver innovative ICT solutions tailored for organizations across various sectors.
Focus on enhancing security, productivity and reliability to help our clients maintain a competitive edge and achieve sustainable growth.
Emphasise on customer satisfaction.
Commit to excellence and continual improvement in all aspects of our business.
Quality Policy
Develop ICT solutions to provide quality services towards sustainability.
History
ROCTEC GLOBAL Public Company Limited (“ROCTEC” or “the Company”), formerly known as Master Ad Public Company Limited (MACO), was founded in February 1988, originally focusing on billboard and outdoor advertising services. Over the decades, the Company grew into one of Thailand’s leading Out-of-Home (OOH) media providers, with a presence across billboards, digital displays, street furniture, and transit media.
As the media continued to evolve, shaped by digital disruption, economic uncertainty, and changing consumer preferences, ROCTEC recognised an urgent need to adapt. Confronted with the structural limitations of the traditional OOH business, the Company made a deliberate strategic shift by divesting the majority of its OOH assets in Thailand and international markets. This decisive move marked the beginning of a broader transformation, repositioning ROCTEC from a media-focused company into a future-oriented platform centred on digital integration and intelligent technology solutions.
Key Milestones:
Today, ROCTEC is positioned as a digital solutions platform, leveraging its legacy in media while embracing technology-led opportunities in systems integration, smart infrastructure, and digitally enabled business solutions. Its journey reflects a clear commitment to adaptability, innovation, and long-term value creation.
Important Events in the past 3 years
Over the past three years, ROCTEC has undergone a purposeful and successful transformation, emerging as a forward-looking provider of innovative communication and technology solutions. This strategic evolution reflects the Company’s commitment to capturing opportunities within the high-growth digital sector. By rebalancing its portfolio towards digitally enabled business solutions, ROCTEC has enhanced its resilience and established a foundation for long-term sustainability and consistent profitability.
FY 2022/23
- August: The Company sharpened its strategic focus on the system integration business, which has become the primary engine of revenue growth. In alignment with this direction, Mr. Weng Sam Lam was appointed Chief Executive Officer on 10 August 2023, bringing with him deep expertise to lead the Company’s ongoing transformation into a technology-driven communications platform.
- December:
- Shareholders at an Extraordinary General Meeting (EGM) approved a change in the Company’s name from MACO to ROCTEC and adopted new business objectives to reflect its digital and ICT-oriented focus. In line with the rebranding, the Company’s ticker symbol was changed to “ROCTEC” on 28 December 2023.
- The EGM also approved a capital restructuring plan to offset accumulated losses of approximately THB 1,264mn through the reallocation of legal reserves and share premium—enhancing readiness for future dividend distribution.
FY 2023/24
- June: Reflecting its transformed business model, ROCTEC transitioned from the “Services” industry group and “Media & Publishing” sector to the “Technology” industry group and “Information & Communication Technology” sector on the Stock Exchange of Thailand. This reclassification affirms the Company’s strategic repositioning and focus on delivering advanced ICT services.
FY 2024/25
- Feb: ROCTEC announced the divestment of its 50% equity stake in Hello Bangkok LED Co.,Ltd. (“HELLO”), a leading out-of-home (OOH) advertising provider, to Plan B Media Public Company Limited (“PlanB”) for THB 2,000mn. This strategic divestment supports ROCTEC’s ongoing transformation into a focused ICT solutions provider.
- April: ROCTEC, in partnership with a consortium, signed a multi-year contract with the State Railway of Thailand (SRT) for the construction of a nationwide telecommunications network system, valued at nearly THB 1,500mn. This landmark contract represents ROCTEC’s first major infrastructure project in Thailand and builds on its proven track record in the transportation sector in Hong Kong.
Mr. Chaiwat Atsawintarangkun
Chairman of the Board of Directors, Independent Director
Message from Chairman
Dear Stakeholders,
On behalf of the Board of Directors and management team, I would like to extend my sincere appreciation to our shareholders, customers, business partners, and employees for your continued trust and support over the past year.
FY 2024/25 was a truly exciting year for ROCTEC, marked by strong operational performance, major project milestones, and continued momentum in our ICT Solutions business, which reaffirmed our position as a trusted provider of integrated technology solutions across transportation, communication, and infrastructure sectors. I am also pleased to highlight that our financial performance remains robust, building on the turnaround we achieved since FY 2022/23. With a solid foundation in place, ROCTEC is well positioned to sustain long-term growth and continue delivering value to our stakeholders, including maintaining an appropriate dividend policy.
Another highlight of the year was ROCTEC’s formal integration into BTS Group Holdings Public Company Limited, one of Thailand’s leading conglomerates. This strategic alignment has already strengthened our Transportation Solutions business, enhancing our credibility in project bidding within Thailand’s infrastructure sector. It also positions us to expand into broader opportunities in mass transit and smart city developments, leveraging synergies across the Group.
Among the notable developments, I am proud to share that shortly after the close of FY 2024/25, ROCTEC signed a landmark agreement with the State Railway of Thailand (SRT) to deliver a nationwide network system installation project. Although this milestone formally took place in FY 2025/26, its significance marks a major step forward in expanding our domestic project portfolio and strengthening our leadership in infrastructure solutions.
Looking ahead to FY 2025/26, we are even more optimistic. In addition to the SRT project, we are actively contributing to smart city initiatives in Hong Kong, further reinforcing our role as a trusted technology partner for next-generation urban development. While global economic and geopolitical uncertainties persist, ROCTEC remains well positioned. Our focus on infrastructure-related projects – particularly in transportation and smart cities – places us in sectors that are more resilient to short-term economic fluctuations. Furthermore, our strategic focus on domestic and regional markets insulates us from broader global tensions, allowing us to move forward with confidence. We remain committed to strong corporate governance, transparency, and sustainable business practices – values that underpin our long-term vision.
In closing, I would like to thank all our stakeholders, management, and employees once again for your invaluable support. As we move into the next chapter of ROCTEC’s journey, I am confident that, together, we will continue to unlock new opportunities, achieve sustained growth, and deliver lasting value.
Board Members
Management
Structure
Organization Chart
Business Partners
Awards
Best Investor Relation Awards, SET Awards 2019
Outstanding Investor Relation Awards, SET Awards 2019
Quality Persons in Part of Media Business and Publishing Awards 2017, Foundation of Science and Technology Council of Thailand (FSTT)
Excellent Annual General Meeting of Shareholders (2012 – 2016), Investor’s Choice Awards 3RD 2016
Outstanding Company Performance Awards, SET Awards 2016
Outstanding Category of the Asia Pacific Entrepreneurship Awards 2014, Enterprise Asia
Outstanding Category of the AsiaPacific Entrepreneurship Awards 2014, Enterprise Asia
