Out of home media Marketing Strategies That Will Boost Your Brand Beyond Brand Awareness

Nowadays, we cannot be denied that Social Media such as Facebook, YouTube, Line are receiving the attention from consumers as well as Brands have invested a lot of money on Social Media advertising budget. On the other hand, although online advertising has grown by leaps and bounds, causing some of traditional media has closed but Out of Home Media, which is also a traditional media has grown continuously more than 0.88% along with the development of online media. From the behavior of consumers who spend more than 8 hours per day outdoors. Moreover, Out-of-home media's strengths are its ability to remain memorable, easy to access, and be able to collaborate with online platforms. In order to, we can see from the successful campaign most of them has started by building awareness until reaching to Talk of The Town or Viral by Out of Home Media. As it can creating real experiences to consumers. 

If the purpose of the campaign is to create a real experiences to target groups with divided according to consumer lifestyle or demographic such as working people, Moderate to high income or school age, Including of using Media Network Strategy which coverage and reach the most specific target audience efficiently. Through locations choosing that are strategic points with the ability to lock the different target groups such as media on the main road, the economic area, the intersection, the market, the souvenir shop, the clock tower or near the tourist attraction etc.
 

For another ability that OOH meet the paint point of the advertising industry is OOH media does not follow the audience all the time like online advertising. Audience will be able to see information only when they are passing media installation point. Moreover, OOH is not possible to skip or block by audience until they are moving through that point. So, they do not feel that they are stuffed and stretching by advertising too much.

OOH Media is installed in the Daily Traffic area where people are traveling around its everyday, some places are so distinctive that it becomes a landmark or meeting point for people who live or pass by. Often, regularly Whether it is a university district, market district, department store, or such as a digital screen in the intersection area in front of Terminal21, Korat where people can see time and temperature on the screen as provincial clock tower. So, OOH media was blend into environment. 
 

Brands or marketers be able to plan a media by spread according to the target audience of the product and using a variety of OOH media and designing content to be suitable which will be able to have more efficiency both of  large, Medium or Small billboard, light box and digital media. Designing media by using gimmicks to drive content for more attractive, more awareness. From the Billboardinsider research, found that consumers are searching for brand information via online platform after seeing advertising on OOH Media more than 40%.