In the era of human life monotonous. Without a glimpse to soak up the heart. New marketers find that campaigns that captivate people are campaigns that can take them down the box of boredom and fly away with new possibilities of vision. interactivecampaign It will become a bopp campaign all over the world because it allows you. Get into the fantasy world. Create a phenomenon that removes people from the present world.
SNCF The French Railways, together with TBWA / Paris, have created a thrilling spectacle for people in Brussels with a large gate set up around 3 meters at the city square. Passers-by can open this door to play with a large digital display of dumb jokes at Milan, Hip hop and teens in Barcelona Join the romantic love boat at Lake Geena. Or a bike with a German shaker. All the videos are recorded and people walking through can select the city to play.
This campaign is a one-of-a-kind activity to promote the brand and publish it online and in movie theaters, as well as an outdoor media campaign.
Behind the Scenes
As mentioned above, an interactive campaign may not be new, but it is still a very popular campaign. Modern people do not want to be passive to the technology they want to use. Try to experience those technologies closely, with exotic sensations.
The point is that the technology they touch must help meet some of the needs, such as the desire to buy, love, sympathy, get out of the routine, and create a new imagination that is one of the things that most people today want. Think about the condition that you are a working man 8 to 5 who have to fight the car. It's a good day to eat lunch every day. Office politics Getting away from these boring moments for a minute is a precious experience.
A few of the most successful films in the past couple of years have been Harry Potter or sci-fi films, while Thailand An interesting movie is the animated film Your Name, a protagonist who escapes from a boring urban / rural life to try to live another life in another.
Europe campaign. It's just next door to populate the main. The use of interactive technology to help people go out to the remote world is not wrong with TV, radio, media sites, but the difference is that the campaign was presented as a gateway to the square that helped build. imagination As campaign participants fall out to other countries. In a boring area like the city square, everyone has to travel to work every day. The appearance of the European gateway destroys the daily routine that everyone expects.
The future of the campaign in Thailand
1. This campaign can also be developed. With today's live technology, you can meet people from all over the world in real-time. This door can be used to develop interactive screens in real time. Connect people from the capital of different countries. Visiting the capital of other countries gives a sense of realism and may create a continuous campaign.
2. Continued from one If you update this campaign with live technology, you can send out the campaign during the festive season, which is celebrated by the ASEAN nations, such as Songkran, in addition to exciting and open the world for Thai people to know the culture better.
3. AEC flows in Thailand create an atmosphere of cross-cultural flow and transnational business of the country. Thais are becoming more familiar with foreigners, especially neighboring countries, which paved the way for ASEAN gateway campaigns.
4. The business that should fit into this campaign is inevitable business related to all travel, hotel, airline, travel, train, box, photography and many more. Interest is the chance of success of this campaign is not difficult. Who will not like it?
