Buy inventory Selling advertising!!
The idea of writing up the strange message of the "high" insect bubble that says "resale advertising. "Tasty" is a tagline that is intended to appeal to the audience. And that's incredible. After a long time, Leng has contact to buy it really!
Snack "Hiso" that bring the "insect" Food Street Food is made to eat a standard. Distributed to a successful business. And the first in Thailand. The result is that the insect snack of "Hiso" Very popular in both Thai and tourists. Delicious so that the product is out. Sold out of Shells in no time. But yes, the producers will be glad to have all the phenomena happening. At the same time, it results in problems. Can not create awareness or be known to consumers at the mass level.
At this point, the source of the crisis is the opportunity. The campaign has stirred up the challenge. To reinforce the tentacles since the advertising product. By releasing a billboard for sale. Because the product is not good enough to sell! The ambient in many areas covering Bangkok.
In addition, the concept of Reverse Psychology is the same as that used to communicate with. It is a challenge to consumers as well.
The idea of this campaign is a strategy that is intended to grab consumer attention quickly. To the people who went through it, I wondered. What is it? This is it? Many people are puzzled that this is a fact or a joke. It is called a bombard to be widely suspected. It brings to recognize and recognize the brand and more. After spreading the suspicion widely. The brand decided to release online ads and TV in the same concept. To answer the source of the campaign itself.
It is a marketing and communication that has never been dared to do. As with any product that has never been to insect bites before selling as well. It is strange that the products from the campaign.
In addition, the attraction of branding is also due to the admirable observation of the management and the team of insect bites. Because when you see the trend of food Street Food strange that both Thai people and tourists like to eat insects. It is trying to look for marketing gaps to pick up a solution to solve the problem for consumers.
The problem is that most of the insect eat. It is hard to find and not clean. I also have concerns about the pesticide residue as well. At this point, the decision to capture the "insect baked" branded to the mall as unremarkable as never before in Thailand. Growing up is a new business in the snack market, which also finds people struggling hard. It also helps to meet the needs of consumers in terms of cleanliness and safety. The insect feeds have been kept in closed farms for good cleaning and no pesticides. The emphasis is on convenience, easy purchase and good taste.
And for "noble" insect bites are many menus to choose. Crispy crisps and crispy biscuits There are 4 flavors: Original, Barbecue, Cheese, and Nori Seaweed. Available at 7-11 and leading department stores. The taste is good. Also useful because it provides high protein.
I end up a little bit. In fact, this campaign should be released for a long time. But the disease was postponed several times. I fear that if released, people will ask me a lot of factories will not produce more, so to be sure that the product will be enough to meet the volume of consumer demand. I have to wait to be ready to produce products.
