Internet access statistics of the Thai population are proportionate. 56%, while mobile occupancy rate is 122%, meaning that one consumer has more than one mobile phone. 87% is a smartphone.
As a result, Thailand is moving to Mobile First, where mobile users are the first to access information. Content consumption and use in everyday life. This affects the change in consumer behavior. In the digital age, the brands. Strategies for presenting content and using media
In the era when consumers have access to online media and have a variety of addictive behaviors, As a result, brands must analyze and adapt. Use advertising media.
In this age, to make the most effective use of budget and brand communication strategies, if you analyze the trend of media and content that can draw consumers' attention in this era, it must be a bang or a job that attracts the attention of the people. Watch from start to finish. Stick to the lifestyle of consumers in all channels. It must be able to fill the content of the brand anywhere.
In an age where online media, content, and the media need to be able to stream dramas that can draw attention and engage consumers with current content, consumers are receptive to a wide variety of media and content. It's a good medium for a good laugh. The brand has to dare to create a different work from the market and competitors, and with the Thai people who are interested in tracking the current online world, the media and content trends are interesting. Including Facebook pages offering content, celebrities, celebrities and streams are getting more and more consumers.
Brands need to focus on communicating through new media channels and adapt their offline and online media mix to create value for their budgets and reach consumers. On all channels
Bangkok News
