Be a marketer or a brand. It is well known that the point of the Consumer Journey is Point of purchase or at the shop or point of purchase. Because customers may have to switch brands suddenly. The communication that is invested will be meaningless immediately, so shopper marketing is very important.
But to do Shopper Marketing, we would know the screen labels that promote and promote attention on the screen. Dove Kiosk, the world leader in beauty products, has created a new experience for customers. First time in Thailand at the store.
Dove Kiosk will bring the top of the Thai Beauty Blooger, Ticha, Ikkimpim Beauty Mouthsy and more. 8 people to live live in the middle of the Watsons every hour for 20 minutes from noon. Saturday and Sunday During the month of February. Customers walking in the store Can walk to the event. Ask for a beauty issue as a live. And get free trial products as well. Create new excitement and experience in buying products for your customers.
Booth Activation is interesting that the original BA or product introduction staff will lead and give details of the product at the point of sale, but now consumers do not believe in the BA. While Beauty Blogger plays an important role and can Influence consumers more than bringing 8 Beauty Blogger to answer the live question is another channel that answers this problem. With the digital age to bring more consumers to the brand. They also get to know the product along with shopping in the shop. And create excitement with the idea of Live at the same live. Finally, it also promotes the Dove brand image.
