Bus-shelter advertising tech is often pretty goofy, but here’s an intriguing effort from Sid Lee Montreal for Canadian home supply retailer Réno-Dépôt to promote the range of SICO paint colors it sells.
The campaign, titled “Street Swatches,” involved installing a sensor in the ad space of a bus shelter to capture passing colors and instantly pull up a corresponding SICO paint swatch from a database in real time.
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