A few weeks ago. There is another job for marketers and marketers. Another interesting one is Advertising Week Europe, which is held every year in the UK. This year is the 5th year that the event. So, it has updated the trend and the market with the advertising of Europe together to attract the marketers and advertisers are prepared to handle it.
Advertising Week Europe is a road show of the Advertising Week from the US to the city of Manhattan, New York at the end of September every year, the road show of AdvertisingWeek. To Europe, it will be the image of the marketers and marketers in Europe who are doing what they are doing. In this event, there is a seminar. Workshop Talking to many people as well. Today the event has a trend that European marketers and advertisers are interested in. 8 stories to watch for marketers and advertisers in Thailand as well.
Future of AI: Undeniable that AI is becoming more important. AI is part of a life where users are unaware that they are using AI, such as the Amazon App or Google Now and Siri. The arrival of AI is piling up for use in AdvertisingWeek Europe. Matt Bush from Google has discussed the future of AI is in the process of teaching the machine to learn by itself. And can teach yourself in the future. Make the machine work on its own and understand what it does without a human operator, such as a robot that understands spam and filters better. Alternatively, you can create an auto-reply email like HER.
Brand Content: Keith Weed CMO of Unilever has come to tell us that Brand Content is growing. Keith Weed warns that consumers should not waste time with their content. Consumers in the next generation will choose that. Keith Weed also believes that marketers must learn and understand how consumers use tools or devices to create content that suits them in a timely manner and correct.
Brand Safety: The recent emergence of Brand Safety has become a major issue in marketing the brand's ads to inappropriate content. This is where Google came up on the platform and apologized to all marketers who were involved in this incident, and Google is working on it and helps marketers with their advertising policies. Content control And enforce the rules with the content that took the ads down.
Analyst: Google engineer Behshad Behzadi has said that in this age consumers are using a lot of messenger app, and then Google engineers ask questions in the direction of the Bots and search help complex, which Google believes. Human communication with humans together is what the assistants Bots are going to be. Asking humans and robots to answer what they are looking for. And this bike responds as much to human as possible. It's important to make the engine a conversation with humans.
Big Data and Precautions: At AdvertisingWeek Europe this warned marketers that their own research was in jeopardy. And believe that within a year, agencies and businesses need people to protect data or use the information correctly. Because being able to use the information does not mean that it deserves use in perhaps. Marketers must learn to use the right information for good marketing.
Realtime storytelling is coming: Vice has come out with a way to make fresh Live Content that is important to the Live. It should be a Content without editing or tape. It is a belief that consumers are looking at what is fresh. Vice warns marketers that realtime content is the content that happens at the moment. Actually the real world is not content prepared in the office.
Emotional response : Ogilvy UK President Reagan says that the science of marketing is just insight, but it requires human behavior. And learn how the human brain works. If the brand and the marketer are not able to create the emotional response that is not. Marketers and brands can not sell.
Marketing is a long-term game: consumers in this era need time to learn the brand. To see if the brand is right for you. Creating a brand to build trust and self-image for consumers is now essential. And take care of everyone who interacts well. Marketers need to look at the long term in marketing how their brands will be in the future, rather than short-term marketing, hoping for continued sales.
