One of the most popular activities of the city is inevitable. "Running for exercise" because it has fun, sweat, friendship, and does not require high capital. Just get ready and one pair of running shoes can get up to exercise

Important jogging Event is often. There are both daytime running, night running, and even more in the beautiful city. The atmosphere is a good attraction for runners from different countries to attend the event.

 
The Y & R agency from Sao Paulo, Brazil, took two important elements of the run. To make a poster promoting a running event called "Night Run", two things that are "running shoes" and "city" used for activities.

Night Run "Shoe Sole City" is a 3 poster ad produced from the idea of ​​bringing the city to change the shoe design. Before forming a poster. With the slogan "The whole city is like your shoes" just came out running.

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Shoe Sole City consists of three posters designed from three cities: Sao Paulo, Paris and Madrid.

 Marketeer