Mrs. Suparanan Tunvirat CEO of Master Ad Public Company Limited or MACO who is Out of Home media leader got "Quality persons in part of media business and publishing award" from foundation of science and technology council of thailand (FSTT) in Quality Persons of 2017 Project. It's scheduled to accept the award with Mr.Palakorn Suwannarat, Privy Councilor. This is another successful achievement that can guarantee outstanding management. Since VGI Global Media Public Company Limited or VGI became to a major shareholder of MACO and send former Chief Finacial Officer with more than 20 years of experience in the media business like Mrs. Suparanan Tunvirat to be Chief Executive Officer.
It also revealed that Q3 was benefited from a full-quarter recognition, and the CBD LED display had a higher than expected advertising spending and continuous increase. The revenue was 262 million bath and net profit was 60 million bath, up 183% from the previous year. For Q4/2017, during the royal relief ceremony of his majesty king Bhumibol Adulyadej in October. As an outdoor advertising company, MACO has adhered to the advertising standards annouced byMedia Agency Association of Thailand (MAAT) and Digital Advertising Association (Thailand) (DAAT). By tranform all digital media into shades of gray and turn the light on static billboards off at night for a month.
Based on this situation, we expect the Q4/2017 earnings to be slightly affected by 1% of total revenue. The company has taken this impact into its full year projection. In November and December 2017, there was a clear trend in ad spending. It is confident that the company will achieve its revenue growth target of 20%
In 2018, the company still has the opportunity to grow its business continuously from revenue, profit, and media production capacity of Comass and CBD LED media is expected to completely grow next year. And the confidence in the strengths of digital media network, which is strategically located in the prime business district, and the way in which people travel around makes the media accessible to the target audience.
Therefore, we continue to expand the quantity and coverage of digital networks in the existing business districts. To respond the needs of our customers and to add value to the business by adjust static media to digital media networks. The target is 30 screens in the beginning of 2018 and expected to be ready to serve 50 screens within 2018, " Suparanan said.