Whether it is ourselves. Or people around Most often eat out. I like to sit in a chic cafe. Thai people eat out 56 times a month. Increased from last year at 50 times per month. As a result, the food and beverage business grows. At the same time, consumers have more options as well.
From Nielsen's collection of 'FoodTrips', consumer behavior data and demand for eating out. Whether it is frequency The characteristics of eating and shopping at each meal. Include food channels. Reason for selection And the trend of the market. It can be broken into 4 trends to watch.
Convenience stores have become part of everyday life for eating out.
The top three popular eating habits of Thai consumers are: Convenience Store Food stalls and street food are in order. This is the same trend as in 2016. However, we can see the growth of consumer reach for all three channels.Convenience stores are growing at an average 7%, and consumers are entering the store at 21 times per month. And why consumers choose to go to the main convenience store. It is to relieve hunger and because it is felt as a daily routine.
Convenience stores are also available. The importance of consumer lifestyle. The adaptation to a one-stop shopping destination, which sells fresh food, delivery services and even co-working space to meet the needs of consumers.
Eat less snacks, focus on the main meal.
Do not believe me Thai people eat 7 times a day. Snacks before lunch, snacks in the afternoon after lunch. The afternoon snacks and dinner snacks and late night snacks, but according to Food Trips reports that Thai people eat less snacks. While the main meal is breakfast, lunch and dinner, between the years 2560 and 2559, the highest growth rate of 5% compared to other meals.
The growth and charm of the cafe.
When talking about eating out It is impossible not to talk about drinking tea / coffee, one of the trend of Thai food and growing interest. The coffee access rate is 60% nationally. The rate is higher (69%) compared to the provinces (53%) and average Thai consumers will enter the tea / coffee shop about 6 times a month.
While consumers in Bangkok Access to coffee shops on average 8 times per month. The main reason is to feel refreshed and awake during the day. However, looking deep into the coffee drinkers. And separate into each category. It can be seen that the group drink coffee because the brand. I think it will reflect and promote their image. Therefore, in addition to quality and good service. Strong branding and a clear position is what the coffee business owner should consider to attract prospective customers.
Ready meal Catch the consumer in the province.
Ready to Eat is another way that Thai consumers are becoming more popular. And more than 7 out of 10 provinces in the country eat up food. Chill RTE has grown at 9%, Frozen RTE has grown at 7% and ambient RTE has grown at 1% in the provinces compared to last year. The main reason consumers do not want to cook is because they have to spend time preparing raw materials. And do not like cleaning after cooking.
Based on this survey. It will be seen that the group who eat outside the home will "choose" more, and the middle-income group. During the Thai economy is uncertain. They will be more careful about eating out. The fact that food and beverage operators are attracting consumers. Must adapt to consumer lifestyle. Along with creating a strategy for business competition.
How to communicate with groups outside the home?
By eating out in restaurants, cafes, seeing areas around the world is limited. The media in the restaurant is a popular media and reach a specific audience.
AROY AROY NETWORK
LCD screen is installed in most popular restaurants in Thailand. It is guaranteed by the gurus. I like to eat. And tourists as well.
