1. Content is better quality and not free.
In the last couple of years, the buzz word was "content marketing". Every brand made some good content. Some do, and we wonder what brand and people can see? But one thing is for sure, content is very much the same people see the same conetnt from many brands. So next year who will do the content must make a very good quality to differentiate from the competitors. But it seems to come with the exchange is that when brand investment is producing good content, then I want to get back sales, or at least get what data back with. Simple example You will need to enter the email before (many publishers do, except for the content that the customer hired to produce again), or to be re-marketing of the video, it is considered something to exchange with content view.
2. end (real) CR review on pantip
At the beginning of 2017, he said at the Creative Talk, "The review is over." In the past year, there were a few critically-acclaimed CR (consumer reviews), but panitp was not CR. As a recipient or owner of the product itself to write a review and comment on the fake CR and then caught it is not worth the brand, so in 2018 would not have a fake CR brand review to see it. If you are going to hire someone to review the pantip would indicate that the SR (sponsor review) is not scorching. But it does not risk a fake CR.
3. The return of the site.
When quality content is improved then content is not just posted on the feed and then passed. Over the next several years, brands will understand that there should be a web site to store those content, along with ways to increase sales or keep data from people watching. So next year Many new revamp sites will be fun. And if you have the ability to finance and manage the backyard, it is likely to expand the e-commerce site ever.
4. Ads are Ads Reach & Frequency, not content, try to sell.
According to research by Sprout Social, consumers need to see ads at least 3-5 times, so they will start to be interested in buying products and services, plus the amount of content available online today. What information should be advertised clearly, it will sell directly and set media objective as reach and frequency instead (to many target groups several times). You do not need to try to sell the content in the ads and then ads to be so straight. Last year, I have seen many brands do ads and more interesting as the same mindset that do content to people. Read for engagement and silly sales will not be popular in 2018.
5. Price Facebook ads will rise (go again).
The news of Facebook, the system separates the News Feed of friends from the feed of the page, the organic reach and engagement continues to decline. Facebook marketing is not about marketing a little. The price of Facebook Ads that TWF customer care in the past year found in the same statement, but the results are less than ever. Although this is not very different, but next year is likely to increase prices again. The main thing is that the number of people advertising and content is increasing, but the target audience is the same. It takes time and space to show ads each time.
6. The era of Brand app
According to comScore research, Americans do not download new apps. The amount of time they spend on an app they use daily does not decrease, but it is hard to attract them to download new apps. If this is an app that was made to answer the market alone. But regardless of the actual usage of the consumer, there will be no birthdays in 2018 and in the future (except as an app contest line).
7. Direction of AR and VR
Everyone will remember the Pokémon GO phenomenon in 2016, but how many people know iButterfly? For AR (Augmented Reality) when it is used for direct marketing, it may be difficult to generate the flow. For example, iButterfly is an AR that people can hunt to catch butterflies to win discounts and promotions.
Good idea, but may be too hard for the actual use for the consumer while Pokémon GO people play because of the fun of the game itself, then the retailers follow the stream lure modules to the customer to catch the latest Pokémon. The owners of Pokémon GO will release AR Harry Potter in 2018 so be prepared to handle it.
VR (Virtual Reality), from 2018 onwards, we should see the real estate sector to bring VR full use. With the cost of setup at a lower price, and customers are beginning to understand this technology, Sooner or later we should see a developer or products and services that relate to the consumer experience. Many of us bring VR to market in a very interesting way. Other industries If you can find new ideas and ideas to present through the VR (not just because "done"), it should be good.
8. The Prosperity of Micro-Influencers
In 2018, we should see more micro influencers because sometimes the use of mass influencers with followers of hundreds of thousands may be too broad for marketers to communicate with. And another problem is we often see the same influencer who promoted the same product in many brands. Micro-influencers There are thousands of followers to thousands and groups such as teenagers, societies, universities, runners, social groups, mothers. With the Tellsore platform, agency and brand access to micro influencers is easier, some agencies have network micro-influencers. Own with.
9. Brand Safety and transparency will be one of the key factors for digital advertising.
The main issue of programmatic ads buy and ads network is the appropriateness of the content in which the ads are exposed (brand safety), such as ads. We appear on YouTube videos or articles on sites about racism or violence. The system tries to show ads to demographics (gender, age, address, etc.).And the interest set, but the system can not filter the content effectively. In March, JP Morgan Chase gave the in-house team more than 400,000 checks in the ad network to advertise. We found that only 5,000 sites were eligible. If the CPMs are cheap but no quality is not useful, people need to see ads or videos a few seconds should be charged to advertisers. The big advertisers like P & G, Uniliver started to press the platform. Google and Facebook, as well as agencies, to make digital advertising a reality and worth the huge bill.
