Global Web Index Reports Current Social Media User Behavior Report It has been used for more than two hours per day on platforms of at least 7 platforms.
There were 89,029 participants in every age group in 40 countries. They have at least one social media act, and on average they have about 7.6 active subscribers.
The highest performing group was between the ages of 16-34, with an average of 8.7 percent. The 55-year-old group was the smallest, with 4.6 percent. person
The regions with the highest level of social media usage were Latin America, 8.8, Asia followed by 8.1. The average time served by the social media platform was 2 hours and 15 minutes. Per day (including time spent chatting service)
Behavior of the use. Currently using social networks to follow the news and use it to build relationships with friends. Another is watching videos, with 56 percent of Facebook users agreeing that they watch online videos. At least in the past month. The Instagram And the snapshots. It was less than 40 percent.
Interestingly, when it comes to searching for a product. The report found that in the 16-24 age group, the Buy button on social media enabled them to buy only 13 percent. The other age groups are much smaller as well.
For this reason, it may be concluded that The use of social media to create engagement with consumers continues to grow. If used to stimulate the purchase. It is a must to develop a bit.
