Measurement of social media to the success of a marketing campaign.

We can not deny that social media nowadays is popular with consumers around the world. Account growth rate Media usage per day is not likely to decrease. Easy access to consumers It will become another important organ in the body. That's why marketers are turning their attention to and strategizing through social media. Let's see what each measure of strategy in social media is.
 

The number of times our ads are displayed by Impression is the first key matric that we can measure immediately when an ad is displayed on different websites. Also known as the Display, most Impression is popular with the ad format. When our ad is displayed 1 time, it will be counted as 1 impression immediately. Each impression of our ad per our target audience may be exposed to our ads on several occasions. Typically, advertisers pay a flat price for 1,000 ad impressions or Cost Per 1,000 impressions. (CPM)

Reach

There are two types of Organic reach and Paid reach Organic reach is that people see the post without buying ads. Paid reach is the access to buy ads such as organic reach the page has the opportunity to see. 2% -5%. If the page has 100 people click on the post, then there will only be 2-5 people see. If you want to see more posts, you have to buy ads. (Paid Reach)

 

The number of times a visitor clicks on our ad to land on the page after the ad is displayed. This will allow advertisers to more effectively measure their campaign performance. There are people who are interested in our campaigns or products. How much does it cost from ad clicks? To visit the website. (Landing Page) 

CPC (Cost Per Click) 

 It's a cost-per-click ad, regardless of how many times your ad has shown to the audience. And pay only by our ad clicks.

CTR (Click-through rate)

The frequency and Relevant Score. It often takes a lot of clicks and results in two more Metrics as well.
 

It is the customer's involvement in the brand. But in the context of advertising on Facebook, the word Engagement is all action of the target. The people who see the ads, such as (Like, Share, Comment) that happen to the ads.

Engagement Rate, It measures the response from your audience or fan page to your post content, with the following formula:

Video View

Each social media has a different way of counting views.  Marketing Land is focused on is the Facebook, which is trying to make it into YouTube by the survey of the news site revealed that the number. Interesting and watch it, it is the psychology of people to do videotape and choose where to go.
Details of each channel count are as following:

• Facebook, Instagram
Counts only when someone watches at least 3 seconds.

• YouTube
Count 1 View counts when video is viewed over 30 seconds.

• Twitter
It counts when a video is clicked within the tweet text.

 

  The advancement of many forms of media today. Make media mix is ​​what marketers look for. Many media began to regress. While outdoor media has gained more attention. And the technology connected to the out of home media, online media and target groups perfectly. Because people live outside the house more. Travel more. The media around us is so inevitable that the media outside the home and online media itself.