1.From Human Touch to Human Less
Cause of cost reduction, labour market and work performance that effect to many company turn to use more technology i.e. robots, application and drone. Consumers are unneccesary to meet service staffs, They could take it all processes by themself (Self Service) i.e. supermarket in japan has no any staffs and there are technology for scan barcode, cashier and automatic package.
2.From Word of Mouth to Word of Mouse
Consumers behaviors has changed. They always checking theirself, Consumers are accustomed to more use and more believe in technology because tech has develop to be smart , could collect the accurately data and real time.
3.From Plain to Play Content
Thai gamers now has 20 million people. Most of them play through smartphone on average 3 hours per day. That's bring new consumer behaviors is access to contents by games or anything playful.
4.From Store to Stream
Consumers watch live VDO more than general VDO to 3x. Facebok live users has 2,000 million people. Therefore, no matter you have any products, you must hurry to change yours product display with movement by livestream or build real experiences to your consumers.
5.From Actual to Virtual
After consumers believe in technology and they could get in self service. The next step is communicate through screens and digital human. Consumers would more communicate with chatbot because it could repond and always help consumers immediately.
