“Big Data is being one of the key variables driving the world of advertising."
Nowadays, Thais spend their time with social media average 6.3 hours and Gen Y is the most users who spend time with social media average 7 hours. Part of activity on online society, Most of thais 86% used social media, 86% searching data, 70% email. When everything happen on online society, Big data is important factors in every industry.
Top 7 Platform Social Media that Thais most using.
1. YouTube 97.1%
2. Facebook 96.6%
3. LINE 95.8%
4. Instagram 56%
5. Pantip 54.7%
6. Twitter 27.6%
7. WhatsApp 12.1%
1. Clothing & Fashion 44%
2. Cosmetics 33.7%
3. Mobile/IT 26.5%
Top FMCG Category that comsumers buy online is water drinking, milk powder, ready to drink.
Top FMCG Category that comsumers buy offline is Health & Beauty, seasoning, water drinking
Top FMCG Category that comsumers buy both online and offline is water drinking, ready to drink, Health & Beauty, sanitary ware and toilet paper.
Now, Consumers could seperate in 3 type are online buying, buy from store and both. Brand have to understanding consumers DNA such as way to buy and decision process.
