Thais used smartphone high to 93 million numbers that more than all thai population. So advertising online campaign on smartphone are important to access to target.
Digital Ad Ratings Benchmarks found advertising online campaign on smartphone/tablet could access to target better than desktop and direction is continually increase. In 2015, advertising online campaign in AEC more than 3,000 campaign (Indonesia, Malaysia, Philiphines, Singapore and Thailand) and 93% of digital campaign in first half year is advetise on smartphone and tablet. 92% online campaign on smartphone/tablet and just 8% online campaign ondesktop.
