In the end of January every year, Superbowl is running festival will open and live on media that more than 100 million watchers around the world waiting for. That's the way marketer waiting for too. When athlete got enjure, sponsors will run into and this is form of advetising in US. and watchers accostomed to see advertising during the game. Somtimes they waiting for advertising. That's why marketer have to create new style of advertising and blend in games to suprise the watchers.
Superbowls this year, We got 5 interesting trends to tell you.
1. Focus on high ages target: Make them remind to the old impression.
2. Direct sales and race straight: Sprint race with Verizon to occupy social media market and they advertise by tell the watchers how Sprint better than Verizon. Their copy is “Do the math and switch to Sprint”.
3. CTA right now
4. Bud light promoting Bud Knight or Tide
5. Brand for communities : Toyota used message “We’re all one team”. Brand communicate for communities and raise social live happy through advertisement.
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