Consumer behavior currently spend their time out of home more than 12 hours per day. The effectiveness media for them is Out of home media, It can build brand awareness as well through technology that could into audience target by fast and convenience. Technology is cause of OOH must be adapt their format to provide 2 way communications for support consumer behavior in the future and cope with online technology disruption.
O2O solutions are combination of online media and OOH media together to communicate to audience target by seeing OOH , notification on smartphone and bring to brand purchase decisions for sampling or permanent and build brand engagement & royalty.
Audience are 50% more likily to engage with a brand online after seeing OOH and matching the creative.
O2O communication process start when auduence target saw advertising on OOH media while they're around OOH media areas that could signalize O2O to target that may use smartphone or just opened the social media online applications. When they back to use smartphone again, They could see advertising on social media applications such as facebook, instagram that they could link to main brand website or brand promotion.
Brand's audiences would defined by big data that could specific gender education liking or locations. Brand owner can set audiences target and how to communicate with them that match the brand identity.
Showing ads to your audiences when they're nearby would surely be more relevant.
