MACO continues to grow in Q2/2018 and expands overseas business representing VGI Group

Master Ad Public Co., Ltd. (MACO) takes pride in its net profit of Baht 62 million in Quarter 2 of 2018 (April-June 2018) while the revenue has grown by 40.9% from the same period last year, resulting from continuous revenues from 35 digital advertising billboards and consolidation of the financial statements with Comass Co., Ltd.

Mr. CK, Chief Executive Officer of Master Ad Public Co., Ltd. (MACO), a leading outdoor advertising network, said that the operating results for the first half of 2018 have met our expectations. We had a net profit of Baht 115.24 million for the first half this year (Jan-Jun 2018) while the revenue has grown by 46.85% from the same period in the previous year. The growth came from our successful strategies of increasing advertising network to cover strategic areas across the nation and consolidation of financial statements with Comass Co., Ltd. as well as the expansion of 35 digital billboards with increasing utilization rates, all of which had contributed to MACO’s business growth. In terms of operating results in Quarter 2/2018 alone, MACO earned revenue of Baht 280.23 million, an increase by 40.91% from the same period last year while the net profit was Baht 62.42 million. 

In terms of business strategies in the second half of the year, MACO expects to gain increasing revenues following billboard network expansion, increasing billboard utilization rates and consolidation of financial statements with Trans Ad and Roctec, in which MACO has lately invested. 

The Chief Executive Officer added that another significant strategy was to strengthen overseas advertising network, especially in Malaysia. Back to 2015, MACO expanded its business to another country, Malaysia for the first time by cooperating with local alliances through 40% investment in Eyeball Channel. Today, with strong support from shareholders and parties concerned, MACO was becoming a leader in the VGI Group in expanding outdoor advertising media to other countries. That was an opportunity for MACO to strengthen and develop adverting media and network in Malaysia and also an opportunity to pierce into a new market in Indonesia, having an advertising network in mass transit systems as the main player. In the next couple of years, MACO’s main mission was to gain confidence that companies in which MACO has invested would serve as driving force for future growth.