OOH today have technology combined for respond marketer needs and attract target. Not just static or digital but OOH have many factors that could well communicate to target as follows:
• Real Time – OOH can instantly connect to target. OOH in technology era have installed signal distributor equipment for connect to target immediately via OOH media.
• Visual attractive (Text, Size and colors) – With outstanding image of OOH by size, colors and core massages.
• Seeing period (Distance, Time) – The seeing distance of OOH usually could see directly to target’s eyes. It located with suitable angle. Don’t miss! The seeing time are effect to ads perception also, OOH located in clouded of traffic that can expand time period to see OOH as long as traffic stuck.
• Location – Location is key of OOH. If it located in community or business areas, it will be advantages. Or located in places that can see every stage of target route to advertise, create awareness and remembering.
• Connection (Geofencing) – geofencing is target behavior following that match with the brand.
• Matching behavior – OOH can communicate the massages match the target needs.
• Recognize spot – The locations that have form of frequency suit for sight seeing and recognize brand or media easier.
• Special effect or technique – OOH media can add special technique i.e. 3D Pop-up, Mock up, Lighting.
• Feedback – OOH today can feedback the seeing result of target via the innovation that installed in OOH and marketers can evaluate and plan next step of media.
