During the Q3 earnings call, the CFO of Facebook said that the APAC region had the highest growth rate compared to Europe and North America.
Facebook added 15 million daily active users in the APAC region compared to Q2 2018, an 18% rise compared to Q3 2017.
In August, Facebook launched the WhatsApp business API to help advertisers send information such as boarding passes and delivery confirmations to customers on the go. On the customer side, it assured users that they would be able to block any advertiser, regardless of the share of spend.
“On the business side of messaging, our first step has been to enable people to connect with businesses organically in ways they find useful, and then the second step is to give businesses additional paid tools to increase those interactions,” said Mark Zuckerberg, CEO of Facebook. “We’re well into step one at this point, with more than 3 million accounts on WhatsApp Business.”
He said that the second phase has begun, with paid messaging and ads in stories. In charging advertisers and agencies to send messages, Zuckerberg believes that the content will, in turn, be more selective and personalized, suggesting that spam will not be a problem.
“Payments will make each of these services more useful for people and businesses even though we don’t plan to profit from it directly,” said Zuckerberg. “I’ll update with more progress on these efforts in the next few quarters.”
Source: brandinginasia.com
