Eyeballs, if the vision rate has high will reflect the location also has a dense of population or is important places e.g. community, market, school, department store or landmark of the province. Eyeballs did not measure by people who only live there but included visitors or tourist.
Meanwhile locations are important along the way. Location where have high population and high eyeballs rate (maybe per day or month), Brands extremely focus on that location in order to leverage its marketing plan and communication on the locations first e.g. the city where has high GDP rate like Bangkok, Chiang Mai, Kon Kaen because exactly ensure that the location could deliver brand’s message and reach their target. By statistic of Chiang Mai’s population has 1,746,840 people, Media location at Nawarat bridge, Chiang Mai has traffic up to 144,878 cars per day that assumes 12 persons will get one person could see the media per day. If compared with total population of Chiang Mai, this result is worth for spend ad budget on the location.
As above we could see the correlation of eyeballs and location significantly. When locations have high potential by dense of population will connect to eyeballs rate further.
Upon two factors are correlate positively, more positive more success for marketing communication in the location. Even the location may could of people some period of festival or long holidays e.g. New year festival when many places will get many people 2x in there, Brands must plan the strategy to deliver message by analysis the data of eyeballs rate, specific location, included various factors into it for efficiently advertising.
These things are key to choosing a location to install OOH media. The locations that has lots of people and tourist, be attractive places, be the main road of people and has daily traffic or could of traffic that location is the best location of OOH media that full of potential of eyeballs and the media company had thoroughly explored that it is suitable for media installation. It helps brands build awareness and get feedback, including cost-effective sales. When people see the media as much as they can, also saw advertisements showing as well. Especially OOH media cannot skip the advertising, driver or walker must see through the way and found the media in front of them like the rest of people's eyes and advertising which release on media may match to people or bring them to find more information of product after seen on OOH media. Even receive privilege from brands that interactive individually with target setting.
The innovation of OOH media has growth knowingly by technology in order to support brands need. OOH media is outstanding, cannot skip ad, located in strategic locations among high of eyeballs rate of each place with population and traffic survey every year, also combined with technology to filter the target group to match the brands message for interactive with the right target and positive result to consumer. These are strength of OOH media that whenever still growth continually and build awareness strongly by easy to see and technology combination then finally worth for ad spending
