MACO made new high closing of the year end budget pushing the revenue to surge to THB 1,748 mn. resulting in the net profit up to THB 273 mn., going forward to continually expand the base abroad, preparing to launch new media in Q2 expecting to support the revenue in 2019 to increase by 30% – 35%
MACO announced the performance of 2018 with the new high performance at the highest of THB 1,748 mn. with the net profit at THB 273 mn. YoY, the income and net profit increased to 86.8% and 23.4% respectively. This resulted from the aggressive expansion the advertising network to cover all over the country and enter the strategic investment by joining with the potential alliances in order to build up the business base, preparing for readiness in expansion the advertising business to South East Asia Region according to the planned strategy.
Mr. Phoon Chong Kit, CEO of Master AD (Public) Co., Ltd. (MACO), the leader of outdoor advertising media disclosed that for the past year, it was the year of strengthening the company to expand the business to South East Asia Region successfully as planned through the investment in Advertising Media Business in Malaysia (VGM) and to join with Sinarmas Group, the giant alliance of Indonesia. This could be the major key to enabling MACO to enter into the overseas market as the major advertising media service of South East Asia efficiently including the expanding of investment in the business of multimedia assessment, the infrastructure to link all the media network and the printing business for media production to support the business expansion in the future. Furthermore, MACO has been granted the permission to re-design street furniture media (Media around the bunting of sky train stations and media around the bunting of the flyover bridges across the crossroads) of which the company expected the significant revenue growth in 2019.
From the past, this is the fourth year of continual growth of income and profit and in the year 2018, the company still enable to push the revenue to break the record with the support of the media network all over the country and success in the addition digital strategy including such merging to expand the business to South East Asia, thus, build up good growth of the profit in the 4/18. The Company earned the revenue of THB 698 mn. with 146.5 % from the previous while the net profit of THB 89 mn. For the 12- month of 2018 Year and growth at 22.4%, the company earned THB 1,748 mn., increasing THB 811 mn. YoY and the net income of THB 273 mn. with 23.4% growth. This has been the new record of the annual profit since the start of the business one more time.
Due to the performance showing the record-breaking of the highest profit on 11 February 2019, the Board of Directors meeting reached the resolution to pay dividend from the performance in the second half of the year at THB 0.020 per share totaling THB 82.53 mn. to the shareholders whose names appeared in the Shareholders Registration book to receive the dividend on 22 March 2019 and shall be paid on 17 May 2019 (This dividend shall be approved by the Annual General Shareholders Meeting on 24 April 2019).
The CEO also cited that in 2019, the performance of the first quarter amid the recession of international trade, for the economic in Thailand, it is predicted that it will be affected by the recession of the world economic as well, whereas the adjusted decreasing of GDP in 2019 from 3.9% to 3.8% (information of the World Bank). With this information, the Company still perceive that the total confidence in the country has a good trend owing to the upcoming election in March 2019 which is the significant support of the investment while we expect that the expenses on advertising will be advantageous from such positive confidence.
In addition, MACO expected that the joining hands and the merging of business last year as well as the launching of street furniture which will be diversified to be digital in 2019 and promote the increase of income while the Company expect that the income will be increase at 30%-35% even facing the fluctuation of the economic in Thailand.
