Master Ad PLC or MACO announced performance of first quarter in 2019 achieving consolidated revenue at 689 million baht increased by 149.3%,
System integration and total solutions services revenue or “Trans. Ad Group” was recorded at 428 million baht.
The Company reported a revenue by segment of Billboard and other media increased by 15.7% to 153 million baht.
Moreover, as a leader of Out of Home Media, MACO has completed the renovation of its Street Furniture media at 23 BTS Station to LED screens and lightboxes, the Company will officially start to commercialise and record financial performance of those upgraded media in third quarter of 2019 onwards.
Mr. Phoon Chiong Kit, Chief Executive Officer of Master Ad PLC or MACO, Asia’s leading outdoor media provider cited that MACO has expanded our
advertising business to Malaysia named VGM which manages advertisements on MRT SBK line 31 stations and on the train 58 trains,
including advertising media in the airport. The SBK Line has more than 150,000 passengers per day and MACO has installed 42 additional digital screens
at Kuala Lumpur International Airport Terminal 1 and 2, these screens are well-positioned to capture more than 60 million passengers annually.
However, Malaysia faced a problem with sluggish economy which affected our major clients in airport advertisement to cut back its spending,
leading to cancellations of some of our long-term contracts; this reason makes the net profit margin decreased from 19.1% to 5.4% in 1Q 2019.
To address this issue, we have been relentless in identifying new clients to replace those cancelled contracts while we foresee the situation in Malaysia
to be gradually resolved by the second half of 2019.
For Indonesian market, In April 2019, the Red line (North – South) has successfully commenced its operation.
The line has a total distance of 15.7 kilometers spanning 13 stations. In the first month of operation,
the line has recorded a ridership of more than 80,000 passengers per day and expected more 200,000 passengers per day. In terms of media,
PT Avabanindo Perkasa (AVA), our associate company has already commercialized advertising spaces on 13 stations and 16 trains;
Since the operation of business in Indonesia is still at infancy stage, the Company expects that it will generate significant profit within next year.
The CEO also revealed that because of global fluctuating economy, we expect our net profit margin will decline.
However, we reiterate the revenue forecast for MACO at a growth rate of 30 – 35% or standing at the range of 2,300 – 2,400 million baht,
we aim to turn those challenges to our advantage and strengthen ourselves to keep afloat according to our business plan,
as we embark on identifying new potential business opportunities in Malaysia. Due to the great profit consolidation on last year,
the meeting approves dividend payment to shareholders from the operating results as of 1 July – 31 December 2018
by cash with totaling over 83 million baht at 0.020 baht per share.




