Burger King launch news service “The Traffic Jam Whopper” to fix the problem with customers who hungry on the road by delivery to car. It's look not complicated but behind the serveice is advance technology because sender need to know the real location where customer sit on car.
This is portfolio of We Believers agency that try to fix pain point of Mexico city's customer which is top world rank of traffic jam city. Sometimes the hard traffic in Mexico has long 5 hours, that's why new service is launch for.
Without delivery technology that can deliver foods to customer correctly, the combination media in thise campaign is one special. Advetising billboard at high traffic jam area was designed by CI color of Burger King that can hypnotize people who are angry with traffic to remind to burger king and shoot real time messege e.g. @paul 2 minutes your foods will arrive that attract other cars and bought banner in traffic application.
The result of this campaign increased amounth of order delivery of burger king in Maxico to +63% and brand's application was dawnloaded to increase 44x compared by normal period. Burger King preparing to bring this technology to Los Angeles, Sao Paulo and Shanghai
source: https://www.brandbuffet.in.th/
