Master Ad Public Company Limited or MACO, an out of home advertisement media service provider with a network advertising both of static and digital media with connected every communication. Beyond awareness by reaching to the right target with a network covering more than 2,300 strategic locations covering all provinces in Thailand. MACO has official launched new media named MACO BTS Street View Digital and MACO BTS Street View series on last June which received an excellent feedback from various brands due to the changing of static media to digital LED screen and large light box series, the expansion of advertising space by increasing visibility with the designing of the media that cover the pole under BTS station. Moreover, the media was located through the Central Business District of Bangkok which support the brands’ need as well as attracted by the consumer's eye.
MACO BTS Street View Digital able to meet the marketer needs and the ability to support a variety of creative ideas by various techniques which brand can create a work creativity through advertisement by using effects or cross-screen motion effects. This can bring out a new creativity and beyond the marketing limits which the traditional media like TV cannot do. For MACO BTS Street View Light box series that can use more space to create ads not only able to ask attention from the audience but also get attention from car users to be able to see the ads clearly which has an excellent impact to consumers.
Currently, out of home media is the media that has the most usage together with online media which able to meet the marketer need such as Awareness, Engagement and Conversion between consumers and brands with efficiency. Although many brands have begun to use online advertising media more than past, but we can't deny that consumers are still craving the real experiences through the brand rather than the online world. Therefore, the Out of home media still effective with consumers when coupled with offering creative and innovative content. so, the brand turned to use online advertising media together with OOH. New media of MACO will be able to meet the creative content creation.
Interesting of advertising media when working along with new and creative content, it is the most effective tool of the brand to communicate and reach consumers rightly.
