Community Managers are Still Essential
The figure of the community manager has been essential this year. Evidence of that is the many job listings from companies that need people to manage their social media. Some years ago, it was not very common to hire their services, but seeing the result of their work and how it increases profits, companies are now convinced that these services are a must. Currently, these professionals are some of the most solicited by companies and they are at the same level of demand as SEO professionals, content marketing specialists, advertisement services, and video editors. What they all have in common is that they require great levels of communication skills and above all, empathy and passion for their work.
Influencer Marketing
Influencers will continue to be a necessity. Influencer marketing is a trend that continues to rise. Results produced by this tactic in recent years indicate that companies continue to rely on thought leaders to promote their products and services, as consumers have greater confidence in buying a product that has been recommended by a third party. Although the idea of using opinion leaders to promote products is not especially novel, there has been a big boom in its demand thanks to the rise of platforms such as Instagram.
360 Video Content
360º video content is another great social media trend of 2019. This way, any potential customer can see what attracts them of a product in addition to what the company wants to show. With this type of content, page view time is increased because potential customers can live a different experience in each reproduction, always under their control.
Video Streaming
We must also talk about video streaming. Within your social media marketing strategy, you may include videos as these capture the attention of users and offer more communication possibilities. What you may not have known is that investing in video streaming can beat the views gained by previously recorded videos. For example, the latest Facebook report indicates that streaming or direct videos are reproduced up to 3 times more than those recorded. To this clarifying fact, we add that the number of interactions with different users is much higher in the case of streaming. Stats do not lie, if you plan to produce videos you should consider streaming.
Marketplaces
E-Commerce will continue to grow thanks to trade functions such as Facebook Marketplaces or Instagram Shopping. This will surely push other platforms to offer their own options favoring electronic commerce.
Social Media TV
Last but not least, we must talk about social television. Facebook Watch is the service that has been making inroads for a year, with contents created expressly for this platform. YouTube, Twitter, and Instagram have also launched their formats to retain more audiences.
Source : www.kambda.com/social-media-marketing-trends-2019/
