Master Ad Public Company Limited or MACO, the leader of Out of Home advertising media extends media space continuously. MACO launched a new giant billboard up to 900 square meters which beneficial to brands and marketers who want to build brand recognition or promote special campaigns. Grab attentions from outbound tourists at Mae Fah Luang Airport, Chiang Rai where has the highest number of visitors in the top 3 in Thailand, attracted more than 200,000 people per month.
According to the Ministry of Tourism and Sports cited the Thailand tourism industry in 2018 has grown rapidly and driven by activities from government policies. Including, focusing on promoting secondary city tourism and niche tourism markets who has a high spending potential. the growth of tourism in the main cities has 70.24% of the whole country. There is distribution of tourists in secondary cities as much as 29.76%, generating revenue of 2.66 billion baht. The number of tourists has increased in all provinces and regions due to the promotion policy of secondary cities and combined with supporting measures whether it is a tax deduction for tourist, Tax exemption in case of organizing seminar in secondary province and tourism promotion activities in the secondary city, as well as supporting from Thai Drama Series that causes to visit historical sites as well. Chiang Rai is top 3 of famous secondary cities in Thailand where has 3.63 million people, an increase of 5.52%. It is also the province that has the highest income of 28,548 million baht per year.
This new giant billboard be able to catch attention from the target audience from 3 point of views. The first point is the departure area from Mae Fah Luang Airport. The second point is from the road running towards Mae Sai District to Mae Fah Luang Airport. Moreover, Target audience will see this outstanding billboard from the parking area and inside ‘s Mae Fah Luang Airport as well.
