Mr. Phoon Chiong Kit, CEO of Master AD Public Co., Ltd. or MACO, leader of Outdoor Media revealed that the Board of Committee meeting has resolved the approval of proceeding to invest 50.0% in Hello Bangkok LED Co., Ltd. or Hello Bangkok LED with the investment of M. 1,950 Baht to expand outdoor media network area in the country of which this transaction shall push up MACO to be the owner of the most Outdoor Media in Thailand.
Meanwhile, MACO has offered to sell common shares for Private Placement of 1,080 shares at the price of 1.44 Baht per share, totaling M. 1,553 Baht to PlanB Media Public Co., Ltd. or PlanB in order to strategically establish an alliance and to be the investment source for merging the abovementioned business.
Additionally, will make an agreement to assign PlanB to be representative for selling all outdoor media of MACO in the country by guaranteeing the lowest income per year at M. 700 Baht with the profit sharing at 85% – 90% for the Company.
Hello Bangkok LED Co., Ltd. or Hello Bangkok LED, An entrepreneur of outdoor Billboard with over 15-year experiences, occupying location of Billboard in the midst of Business area in Bangkok and up-countries divided into 134 big Billboards and 74 digital Billboards spreading all over the country.
CEO added that this network expansion will push the company’s performance to grow by leaps and bounds from repositioning to be the owner of the most Outdoor Media in Thailand from which it is expected that the revenue recognition. from the advertising media business of Hello Bangkok LED during the first Q of 2020.
For the direction of business operation from now on, MACO will focus on the expansion of the business abroad at full strength, especially in ASEAN region while currently the company has already expanded into Malaysia and Indonesia and maintained the leadership as the owner of the most Outdoor Media in Thailand through the professional management like PlanB in combination with strength of the affiliated companies who provide designing services and supporting system until MACO becomes the backbone of full cycle system and multimedia for the company groups to grow further strongly in the future, cited Mr. Phoon Chiong Kit. This business transaction is expected to be completed in December 2019.


