Ho Chi Minh City (HCMC) of Vietnam needs to make comprehensive zoning plans for the advertising industry and create mechanisms to facilitate its development. Nguyen Trung Minh of the HCMC Institute for Development Studies said the city’s advertising industry has a long history and has always led the country in terms of new development trends and growth. Vietnam News reports.

There are no official figures on the advertising industry’s revenues, but market research organizations estimate them at US$1 billion with HCMC accounting for 30 per cent Under the national strategy for the development of the cultural industry by 2020, the Government has set a revenue target of $1.5 billion from advertising by 2020 and $3.2 billion by 2030

Nguyen Quang Nhut, Head of the Outdoor Advertising Club in HCMC, said demand for outdoor advertising is high, Currently customers do not run the same advertising campaign for one or two years as they did previously, and their ad campaigns usually last only a few months. 

Vietnam Demographics
Among the East-Asian countries, Vietnam is one of the most populated. It ranks at No. 14 on the list of the most populated countries on the planet. The estimated 2018 figure is at 96.5 million people, with 49.49% male and 50.51% female. 

Vietnam is one of the most diverse countries in the world in terms of ethnicity splits. The Vietnamese government recognizes no less than 54 ethnic groups within the country. Major groups include the Kinh (Viet) and it forms the vast majority of the population with 85.7 percent. The minor groups are the Tay (1.9 percent), the Thai (1.8), the Muong (1.5), the Khmer (1.5), the Mong (1.2), and the Nung (1.1). 

The cities of Vietnam
The most densely populated area is the Ho Chi Minh City/Mekong Delta area in the South and the Red River Valley in the North. Millions of people also cluster along the South China Sea and the Gulf of Tonkin coastlines.
The rural population in Vietnam accounts for 66 percent of the total population but it is slowly declining. More and more people move to urban areas for work, higher education facilities, better health care, landmarks, and attractions. Hanoi, the capital, has a population of 4.48 million souls.

Source : https://vietnaminsider.vn,  https://insidevietnam.travel/vietnam-demographics/