The 9th Looking Further with Ford Trends annual report examining consumer adaptation during the COVID-19 epidemic found that 69% of adults worldwide are overwhelmed by the world drastic changed. While another 47% revealed that this crisis "Easier than they thought"
The Survey results from 14 countries show that People around the world learn and being able to adapt quickly. The transition to a new path takes place at the individual, family, work and social level, as well as shopping behavior.
Ford keeps an eye on global trends every year to understand how consumers are changing and learn to develop business for responding with the behaviors changedIt is undeniable that 2020 is an unprecedented challenging year. Covid-19 has impacted every aspect of the lives of consumers, economic, political, and emotional. This dangerous epidemic is a test for everyone. In terms of individuals, families, the public health, and society but the 9th Looking Further with Ford Trends annual report found that people around the world are flexible, adaptable, and learn to fight with this challenge.
According to the surveys in 14 countries around the world found 69% of respondents are overwhelmed by the changes taking place around the world. When asked How they have adapted themselves to the changing due to the COVID-19 situation, 53% said it was "harder than they thought", while 47 % saw it "easier than they thought", with the younger generation feeling more challenging while 63% of Gen Z cited it difficult to adapt than expected. Compared to baby boomers, only 42 percent of the opinion was the same.
Ford's Trends 2021 report analyzes the changing patterns of consumer thinking and behavior around the world to help the decision-makers to understand How might these changes affect the world in 2021 and beyond. From the said report as follows.
The pressures surrounding: people all over the world are nervous. Including fear of contracting COVID-19 and concerns that the disease could affect communities, employment, education and more, 63 % of adults worldwide said they feel more stressed than last year and 4 out of 5 of them agree that they should more take care of their mental health when there is aware that the epidemic may affect the people mind. So, people are looking for creative ways for healing and strengthen themselves.
Personal space: “What day is today?” Has become a popular question when the atmosphere of working day life and holidays are almost no different. Consumers are finding a way out of the old cycle of life for keeping away from communicable diseases and the routine of being at home. Many people choose to change the atmosphere using vehicles as a solution, more than 1 in 4 adults worldwide who own the car say that cars are space for rest, and nearly one in five use a car when they need personal space, and 17% use it as their workspace.
Lonely when being apart from others: COVID-19 makes it clear that consumers still want to be grouped with others between COVID-19. Half of people around the world often feel lonely while the younger generation is lonelier than the others, namely the 64% of Gen Z who feel lonely every day or twice as large as the baby boomers with 34% say they are always lonely, so we see many people start to think about moving closer to their family or trying to connect with other people through more new channels both online and offline.
Pay attention to social gaps: Inequality continue to spread throughout the world. Especially during the COVID-19 epidemic that affect the most to the low-income communities, minorities and women groups As more and more people become aware of inequality, brands have come to act as activists and entrepreneurs. 76% of global adults expect brands to stand for social issues and 75% of brands today doing the right thing.
The new way of Shopping: The way you shop and what you buy changed during this outbreak. Small and large companies must adapt quickly, and consumers must adapt and embrace a new way of life. More than 75% of adults around the world like when the company has developed the shopping experience since the outbreak. While 41% do not want to go back to shopping in the old way.
The changing of Traveling: many people stuck because of the epidemic but Covid-19 cannot make many people stop traveling. the vehicles are rapidly increasing. Sales of Bicycles and cars have increased as people feel safe from being in control of their own personal car. Plus, more and more cities are planning smart cities to meet the needs of autonomous vehicles, with 67% of adults worldwide trusting the future of autonomous vehicles drive While 68% of parents felt If your child is in an autonomous vehicle, it's more safety to ride with strangers.
Uphold for Sustainability: The Early of Global Lockdown in COVID-19 are quickly resulting in better weather conditions until we may accidentally think that this terrible disease may have some positive effects on the environment. But we have just recently seen many people around the world use plastics and disposable materials to protect themselves from disease. It made it clear that stewardship and sustainability remained a challenge. So, the new generation has a lot to do with this issue. 46% of Gen Z said the epidemic caused more waste, while 47% said the epidemic would have a long-term negative impact on the environment.
To learn more about the Looking Further with Ford 2021 Trends Report can be found at: www.fordtrends.com
Source : https://marketeeronline.co
