Last year was brutal. Which means those brands that created the best social media campaigns of 2020, should be applauded. Loudly. Social can be a tough channel. Competition. Negative comments. Failed campaigns. I’m going to share the strategies that aced it. I've collected the most exciting, innovative, and memorable social media campaigns from last year, to help motivate your strategy for 2021. Including insights to help drive your own winning strategy in 2021.
 
– PlayStation | Play Has No Limits
– Spotify | #2020Wrapped
 
PlayStation | Play Has No Limits
 
Explorer, PS5 Launch – 4,607,455 views to date.
 
Sony’s PlayStation announced the launch of PS5 with the tagline Play Has No Limits. The brand released several campaign videos, including The Edge and Explorer, PS5 Launch.
 
The Edge – 1,231,916 views to date.
 
The films celebrate explorers with archive and live-action reenactment footage. Space travel to deep-sea diving to mountain climbing.
"We are all explorers…there are new worlds to explore".
 
The PlayStation campaign proved to be a global triumph, with 122.9K mentions and 1.7M engagement.
 
PlayStation took the Play Has No Limits global campaign beyond Twitter, Facebook, TikTok, etc., then shared the results on social media…
The UK woke up to find London Underground signs had been hijacked and replaced with the PlayStation shapes. The gaming brand had even snuck a sign outside the Microsoft office in the city.
PlayStation UK tweet – at time of publication – has received 8.9K retweets and 66.9K likes.
 
Spotify | #2020Wrapped
I think we can all agree that 2020 was a bummer of a year. Yet, unlikely as it seems, some brands did benefit.
When live music concerts were put on hold, audio and media streaming service providers stepped up to the plate.
Swedish brand, Spotify, recently released its 2020 Wrapped report. A report that analyzes users’ listening history for the year, sharing insights like top albums, artists, and playlists. Sharing the results on social media.
 
This year the brand played a different tune. While still featuring a ton of artists, Spotify focused on expressing its gratitude to listeners, artists, podcast and playlist creators, for supporting and entertaining its audience.
 
While Spotify promoted its 2020 Wrapped on social media…
Billboards with messaging personalized to the star, proved the winner.
And the most streamed artist of the year?
 
 
Spotify received almost 16M mentions in the last 30 days alone. For which the brand can thank its 2020 Wrapped campaign, which generated a whopping spike of 2.3M mentions in a single day!
Spotify’s #2020Wrapped campaign made an impact, with spikes in trading volume and a record 16% jump in share value.