1. 57% of consumers prefer to shop online, 31% of consumers prefer visiting the physical shop, while 12% of consumers said both ways are the same for them.
2. 45% of consumers said they prefer to shop e-commerce websites with more testimonials.
3. Over half of the consumers said the biggest drawback of online shopping is not able to touch, feel, and try a product (51%), followed by lack of physical shopping experience (24%), the possibility of damage for a fragile item (11%), lack of interactivity (5%), scam & fraud issue (5%), and delay in delivery (4%).
4. Consumers spend an average of 5 hours a week shopping online.
5. 92% of consumers said they shop online at least once a year, 67% of consumers shop online at least once every month, 25% of consumers said they shop online at least once a week, and 4% of them said they shop online daily.
6. The mobile phones are the top platform used for online shopping at 49%, followed by PCs at 43%, and tablets at 8%.
7. 52% of consumers willing to share data in exchange for benefits such as reward, quicker service, and personalized offer.
8. 87% of consumers have made an online purchase.
9. The top factors in making a purchase from which website is the price (89%), followed by brand (57%), delivery method and return policy (49%), shop reviews (47%), refund policy (44%), business aged (11%), and others (3%).
10. 46% of consumers made a purchase online for groceries.
11. 91% of consumers are expecting to receive their goods within 3 business days.
12. The most common factor to shop at a particular physical shop is the price (89%), followed by location (51%), stock availability (41%), brand (40%), good warranty & return policy (28%), good loyalty program (21%), parking availability (18%), and shop environment (12%).
13. 92% of consumers said they used Amazon for their purchases.
14. 34% of consumers said that buggy and complicated websites are the most frustrating aspect when it comes to shopping online, followed by too many ads & pop-ups at 29%, slow website at 28%, and lack of product information at 9%.
15. Only 27% of consumers said they will try to access a website again after they had trouble accessing it, while 73% of consumers said they will visit another website.
16. 93% of mobile consumers said they prefer to shop online using mobile shopping apps over the mobile browser.
17. 55% of female consumers said that they enjoy online shopping compared to 35% of male consumers.
18. The top factor that drives customer loyalty for online consumers is customer experience (43%), followed by price (36%), brand (19%), and others (2%).
19. 30% of consumers said they will spend more on products and services in the next 12 months, while 51% of consumers said they will spend around the same, and 19% said they will spend less.
20. 56% of consumers spending more on buying products while 44% of consumers spending more on valuable experience.
Survey 2021 by BrizFeel Updated January 21, 2021
Source : https://brizfeel.com
