1. What Are The Best Methods of Building Brand Awareness?
The most actively used platform for building brand awareness is social media marketing. After falling by 12% compared to the previous year, email marketing came in second place, then content marketing and paid media lag in the third and fourth spots.
 

2. What Are The Best Marketing Channels To Attract Millennials?
Millennials are actually 247% more likely to be influenced by blogs and social media, so if they’re your target market, now would be a great place to start your PR.

3. 96% of mobile users search on Google
Google is currently the king of mobile searching on the web, holding 96% of search traffic on mobile devices, with Yahoo getting 2% and Bing getting 1%. So if you want to optimize your site for smartphone users put all your bets on Google.

4. What Are The Best Methods for Attracting New Clients?
Similarly to building brand awareness, the most effective method of attracting new clients was stated to be social media marketing. Then, businesses listed email marketing in second and paid media in third, event marketing and video marketing took the fourth and fifth spot while digital display and influencer marketing lagged behind. The reason email marketing is so powerful is that it’s the primary form of communication that businesses use for lead nurturing. It’s used to retarget active users on your site. So it improves the conversion rates of all the traffic acquisition channels of your business.
 

5. Startup Marketing Spend Statistics
Of the 1000 businesses that were surveyed, 78% stated that they would want to invest more in digital marketing, 73% wanted to invest more in their social media and 57% plan to increase their investment in email marketing. Additionally, 19% of the businesses stated they would be cutting back on their traditional marketing spend, whilst 11% are going to decrease their spend on event marketing, 10% were cutting back on email marketing and 8% are scaling back their social media marketing.

6. What Marketing Channels Work Well For Startups?
Out of 1000 startups, 69.6% make active use of Facebook, email marketing was the second most common at 64.1%, 52.4% use direct mail, 48.3% use Instagram, and 47% use Twitter. Print ads were also fairly common with 45.7% of startups utilizing it and 42.8% making use of paid searches.
 

7. How Do Startups Communicate With Their Customers?
The most common method used by startups to communicate with their customers is email at 71.8%. Following in second place, 60.8% use Facebook to keep in contact with customers and in third, the only other method used by over half of startups is the telephone at 55.8%. Interestingly, 47.6% of startups still use direct mail to communicate with customers, even more so than they do with Instagram at 39.9% and 39.8% for Twitter.
 

8. What Marketing Channels Are Startups Less Likely To Use?
Other marketing channels are rarely used by startups. Only 27.3% make use of Snapchat, 24.5% use billboards, 23.6% hosted adverts on platforms like Spotify, 18.8% use podcast programming, and a small portion actually use podcast advertisements at 18.5%.

9. What Are The Most Prominent Marketing Goals For Startups?
When pressed about which marketing goals were most important to them in the coming year, acquiring new customers placed at the top of the list, interestingly retaining current customers came in second, increasing the customer value over lifetime appeared in third, with building a loyal fanbase behind in fourth.

10. Marketing Investment Trends For 2022
Startups have spent the most money on traditional forms of marketing, email marketing, and Facebook marketing campaigns. Following behind are paid digital marketing, direct mail, and content marketing. In contrast, a small number of businesses are investing in search engine optimization (SEO), Instagram marketing, and SMS marketing. Other social media marketing channels such as Snapchat have seen very little investment.

 
Source : https://www.mayple.com