Live Videos Transforming the Social Media Game
 

With a majority of social media experts asking to focus brands on video marketing for a while now, there is no doubt that live videos on social media are going to gain much popularity in 2022. Brands are now exploring live videos frequently to connect with their customers for chit-chats.

Surprisingly, the popularity of live videos has surpassed the demand for video content too. Presently, live videos are being broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr because almost 82% of the audiences prefer live videos on social media.

There has also been a surge in bringing celebrities and renowned personalities on live chat by various brands and creating opportunities for people to bond with their favorite celebs or role models.

Impromptu live chats are a great way to gain your audience’s attention and make important announcements, mainly when the opportunity for brands to appear in people’s feeds has been limited due to changes in the algorithm.

Elevating Engagement With Ephemeral Content
If ephemeral content sounds new to you, you might better understand the term with reference to social media. Yes, we are talking about the trending short-duration content that disappears within 24 hours of posting, AKA Facebook and Instagram Stories.

Stories are fun, engaging, and keep people on their toes, quite literally! Brands are experimenting a lot with the “Story” feature on Facebook and Instagram to give their customers a sneak peek into their world.
 

While images, videos, and textual content continue to inform everyone of new product launches, offers, and other public announcements, the brand stories are aimed to be more personal and informal. Therefore, customers can expect a lot more brand engagement in the coming days with them rolling out polls, quizzes, “behind the scene” moments, random banters, workplace tours, and a whole variety of engaging content that’ll help them know a brand very closely.

TikTok Will Be a Massive Hit
Followed by the hype for short videos, TikTok will secure one of the top slots in social media trends for 2022. While TikTok first came up to be a platform for people, especially youngsters, to show off their dance moves and other artistic talents, it has moved beyond that. With the unleashing of features like ads and business profiles, the platform is expected to be an integral part of the social media game. 
 

Business owners can leverage TikTok to feature short and creative videos to engage their target audience and create brand awareness. Plus, these videos come in handy for businesses to pitch their services real quick and crisp.

The No-Filter Feed is Blooming
Brands are increasingly moving away from aesthetics to authenticity.
Social media feeds are expected to be filled more with original content  (including images) than their filtered and eye-pleasing counterparts.
In 2022, creators are anticipated to spend less time trying to achieve a picture-perfect perception and prefer posting things just as they are across social networking platforms.

Memes
Memes are everywhere and in everything, and it’s hard to find someone who doesn’t like them. They are one of the most creative content forms so far and a hotcake in the market at the moment. With a tinge of creativity, you can tailor memes to fit in any context and convey any message with its elegance untouched.
 

Niche-specific memes are a great way for creators to seamlessly connect with their audience and promote a brand often without losing the fun element. This way, memes open doors for brands to converse and build relationships with their target audience in 2022.
 
Source : https://www.stanventures.com