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2021 was a truly transformative year for the mobile app industry. In light of multiple lockdowns as well as wholesale privacy changes affecting user acquisition on iOS, consumer habits and user behavior patterns have undergone immense change and impressive growth. But how have these challenges affected the app marketing ecosystem?

The Mobile App Trends 2022 report provides expert industry analysis on the global and regional developments of the mobile marketing economy over the past year. Using data from the top 2,500 apps, the report sheds light on top trends and benchmarks across fintech, e-commerce, and gaming verticals, equipping advertisers with actionable insights to drive app growth in 2022.
 

Key findings from the report include:
– Installs grew year-on-year in 2021 in all verticals and regions tracked, with fintech up by 35%, e-commerce by 12%, and gaming by 32%.
– Stock trading and crypto apps grew significantly and have highly engaged user bases. While they make up 7% and 2% of all fintech app installs, respectively, they account for 17% and 6% of sessions.
– Hyper casual games make up the highest share of installs within the gaming vertical 27%, but it's action that accounts for the largest proportion of sessions 30%.
– Marketplace apps have significantly better retention rates than the averages for the rest of the e-commerce vertical.
– Fintech, e-commerce, and gaming all had their highest in-app revenue months on record in 2021.

Fintech
Payment made up the highest percentage of fintech app installs (57%), followed by banking (34%). Crypto and stock trading are low on installs, but make up for it in sessions.

E-commerce
Mobile e-commerce boosted its presence in markets worldwide thanks to pandemic-related restrictions.
– 12% increase in e-commerce app installs
– 20% increase in installs year-over-year for November

Gaming
Installs of gaming apps in 2021 were able to hit the heights of pandemic-fueled growth in Q1 2020 — and maintain them.
– 32% increase in gaming app installs
– 52% of consumer spend on gaming is now mobile

Source : https://www.marketingdive.com