{"id":28993,"date":"2017-06-27T11:54:38","date_gmt":"2017-06-27T04:54:38","guid":{"rendered":"https:\/\/roctec:8890\/2017\/06\/5-trends-change-the-world-when-technology-works-with\/"},"modified":"2017-06-27T11:54:38","modified_gmt":"2017-06-27T04:54:38","slug":"5-trends-change-the-world-when-technology-works-with","status":"publish","type":"post","link":"https:\/\/www.roctecglobal.co.th\/en\/28993\/","title":{"rendered":"5 Trends Change the World When technology works with"},"content":{"rendered":"<p>The era of speech-based technology is driven by the desire to have a faster, more efficient way to access information. W Walter Thompson, Mindshare and Qatar have also found consumers in the hustling world of Asian economies. Is playing a leading role in this technology.<\/p>\n<p>A new report entitled &quot;Speak Easy&quot; by J. Walter Thompson Innovation Group and Mindshare Futures co-created. 45 percent of global users who use speech technology regularly say They use this technology because they are faster and 71 percent feel that speaking with technology devices is natural.<\/p>\n<p>The development of speech recognition and natural language processing (NLP), today we can talk to the computer in a few years ago. Still being viewed as a science fiction. Nowadays The error rate in speech recognition has evolved to a level that is close to humans first. Ovum, a technology research consulting firm. By the year 2021, enabled devices and digital assistants would be installed by birth to more than 7,500 million units, representing more than one unit per person, compared to the world population.<\/p>\n<p>Speech technology will not only make our lives easier. It will also bring about a greater connection between the people and their favorite brands.<br \/>\nAssociates in WPP have worked with Neuro-Insight A neuroscience market research company. (Neuroscience) to study the brain&#39;s response to speech compared to tapping or typing. And the result is constant that the sound interaction is less brain-intensive than tapping to do the same thing. This is an indication that the voice response is less burdensome to the brain than doing the same thing on the screen.<\/p>\n<p>Meanwhile The study also found that when people asked a question with a brand name. Brain function They have a more pronounced emotional response. Comparing the results to the person who typed the brand question is the same question.&nbsp;So speaking brand names seems to make the existing emotional links more effective than typing. In addition, the ease of voice interaction is also important.&nbsp;<br \/>\nEspecially in countries that use the character-based&nbsp; language. Found that 51 percent of users in China and 57 percent of users in Japan use speech technology on a regular basis. Use voice commands to work, because they do not have to type.<\/p>\n<p><iframe loading=\"lazy\" frameborder=\"0\" height=\"400\" longdesc=\"https:\/\/www.youtube.com\/embed\/wBQZwbWhQiQ\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/wBQZwbWhQiQ\" width=\"700\"><\/iframe><\/p>\n<p><strong>Other important findings In this report are as follows<\/strong><\/p>\n<p>\n1. Chinese consumers are the most active. The speech-to-speech ratio is higher than the global average in most of the activities studied. This reflects a thirst for high speech technology in China.&nbsp;Finding product information and searching online is the most common form of usage. Because Chinese consumers have a busy life style and fast. Speech also plays an important role in leisure time. It is used for fun and music.<\/p>\n<p>2. For Japan The use of voice-over technology is mainly used to search online (63%) and to find information about interested products (55%).<\/p>\n<p>3. The use of speech technology among smartphone users in Thailand has a higher rate per week than the global average. At 51 percent of Thai smartphone users overall. (Most of which are common features. At a young age Live in the city And have ambition.) There is no interest in speech technology is very much. And only 5 percent never used it.<\/p>\n<p>4. People fall in love with their digital assistants. Nearly half (43%) of the global population using speech technology regularly. They love their voices so much that they really want to be human. Particularly in countries where such technologies are widely spoken, such as China (65%) and Thailand (61%).<br \/>\n&nbsp;<br \/>\n5. Surprisingly, 29 percent of the respondents around the world said they had had sexual fantasies about their voice assistants.<\/p>\n<p>6. Speech technology makes our lives easier 39 percent of all smartphone users are excited to be able to predict what they want and take action or make a difference in their future. Recommended This feeling is particularly evident in Asian countries that have adopted rapid speech technologies such as China.<br \/>\n(64%) and Thailand (57%).<\/p>\n<p>7.&nbsp;Speech technology will help people get closer, 53 percent of smartphone users around the world think. &quot;Speech technology will allow people to interact more and more because they will not look at the screen at all times.&quot;&nbsp;<\/p>\n<p>8.&nbsp;Privacy is still a major concern. Personal Information Security is one of the top five countries in the 9 countries surveyed.&nbsp;<\/p>\n<p>9. In addition, half of our respondents worldwide are concerned that companies Speaking to voice assistants, 65 per cent of Singapore speakers are concerned. However, Australia has a much more relaxed attitude (only 33 per cent Expressed concern)<\/p>\n<p>\n10. Optimizing algorithms will be the new way to determine the best search engine (SEO) in a world where voice assistors are centered around brands. Make sure you are a brand that is chosen over your competitors.<\/p>\n<p>\nThe &quot;Speak Easy&quot; report outlines five key trends that shape how consumers are exposed to speech technology. Some of these trends are:<\/p>\n<p><strong>Trend 1: Cognitive intimacy with assistants through their speech.<\/strong><br \/>\n74 percent of smartphone users worldwide agree. &quot;If the assistant through speech can understand me as it should be. And say, I&#39;m like a human. I will use it all the time. &quot;When learning machine (machine learning) improved. Voice assistants will understand the user more. And people will be more intimate with their assistants.&nbsp;In fact, surveys also show that 42 percent of users talk to their technology when they feel alone. While 37 percent once said it, they loved it.<br \/>\nFor brands, the chances are that they will take care of such relationships even more closely. As these voice assistants are becoming the gatekeeper to the increasingly influential customers, The key challenge is to ensure that your brand or content is selected. The optimal algorithm configuration will be a new form of SEO.<\/p>\n<p><strong>Trend 2: Speech helps lighten the load on the brain.<\/strong><br \/>\nThe &quot;Speak Easy&quot; report shows that one of the main motivations for using speech technology is efficiency. Nearly half (45%) of them use voice technology, saying they use it faster, and 35% say they use it when they feel it.<br \/>\nIt was found that speech interaction had less brain activity than tapping. To do the same thing This indicates that voice response is less burdensome for brain awareness.&nbsp;The research also shows that speaking with a brand creates a more emotional, emotional connection than interaction from printing or tapping. Speaking of brand names helps to keep the emotional linking up and down the print. This emphasizes that brands need to be meticulous with their voice to speak seriously.<br \/>\n&nbsp;<br \/>\n<strong>Trend 3: Speech will liberate consumers from the screen.<\/strong><br \/>\n53 percent of smartphone users around the world think &quot;Speech technology will allow people to interact more and more because they will not look at the screen all the time.&quot; It is believed that voice technology is the key to releasing many users to freedom. The screen is commonly seen today.&nbsp;This will give the brand new opportunities. Interest in the creation of targeted participation. With the challenge to double up.<\/p>\n<p><strong>Trend 4: Consumers will leave &quot;Digital Subscribers&quot; take care of things.<\/strong><br \/>\nThese advances will include the emergence of a voice-assistant as a proactive service that provides useful feedback. Many respondents said they would let the voice assistant decide on them. In practice, it is to raise their status. &quot;Digital Butler&quot; (Digital Butlers)<br \/>\nFor brands, the key challenge is to make sure they are branded. &quot;Digital Butlers&quot; choose to introduce ahead of competitors.<\/p>\n<p><strong>Trend 5: Privacy Concerns<\/strong><br \/>\nPersonal Information Security is one of the top five countries in the world.(United Kingdom, Germany, Spain, China and Australia) out of 9 countries surveyed.Non-users are asked what is going on that will convince them to use voice-over technology. The rest of the countries in this issue are in second place. Meanwhile Half of respondents worldwide have expressed concern about companies. Be able to hear what they are talking to their voice assistants.<\/p>\n<p>Service providers must build trust through past service success stories. This will create more trust. They must alleviate user concerns about privacy and demonstrate responsibility for the personal information that is needed to provide feedback.<\/p>\n<p><a href=\"https:\/\/www.brandbuffet.in.th\/2017\/06\/jwt-trends-speak-easy-voice-command\/\">Brandbuffet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speech technology will not only make our lives easier. It will also bring about a greater connection between the people and their favorite brands.<\/p>\n","protected":false},"author":1,"featured_media":23912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-28993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media_trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Trends Change the World When technology works with - Roctec Global Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roctecglobal.co.th\/en\/28993\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Trends Change the World When technology works with - Roctec Global Thailand\" \/>\n<meta property=\"og:description\" content=\"Speech technology will not only make our lives easier. 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