{"id":28406,"date":"2023-04-10T10:03:11","date_gmt":"2023-04-10T03:03:11","guid":{"rendered":"https:\/\/roctec:8890\/2023\/04\/programmatic-advertising-trends-to-know-about-in-2023\/"},"modified":"2023-04-10T10:03:11","modified_gmt":"2023-04-10T03:03:11","slug":"programmatic-advertising-trends-to-know-about-in-2023","status":"publish","type":"post","link":"https:\/\/www.roctecglobal.co.th\/en\/28406\/","title":{"rendered":"\u200bProgrammatic Advertising Trends to Know About in 2023"},"content":{"rendered":"

Focus on ROI will be increasing<\/strong>
\nMaximising return on investment (ROI) might seem like an obvious and perhaps evergreen trend for programmatic advertising. But this year it’s particularly important. <\/p>\n

Since programmatic digital display advertising makes up over 90% of all ad spending, marketers need to be strategic about how they execute their campaigns. They are under considerable pressure from boardrooms to justify where every dollar goes, while customers also expect high-quality personalised ads and transparency about data. <\/p>\n

This is where programmatic advertising shines. Its flexibility makes it an appealing option in times of uncertainty, when advertisers can quickly change priority to focus on channels and platforms that are delivering a strong ROI.<\/p>\n

Digital out-of-home is on the rise<\/strong>
\nAfter several years of living through a pandemic, people will continue the trend of going out more in 2023. This will increase exposure to out-of-home ads, a medium that is now thriving as it’s free from cookie restrictions. <\/p>\n

From billboards to buses, people see out-of-home ads whether they are travelling long distances, commuting to work, going shopping, or even just popping out for a quick coffee. Digital out-of-home (DOOH) digitises and upgrades the experience to include 3D, street furniture, and interactive in-store displays. <\/p>\n

DOOH ads are a popular programmatic advertising trend as they are so eye-catching yet blend seamlessly within their contextual environment. DOOH operates like other forms of digital advertising in that it can be targeted, automated, dynamic, and measurable. Marketers value the flexibility and reach it offers compared to traditional channels post-pandemic.<\/p>\n

In the UK, recent research by VIOOH found that 87% of media executives are planning to retain or increase investment in programmatic DOOH in the next 18 months. The only barrier is the need for more information and unified measurement to better understand DOOH’s contribution within an omni-channel campaign.
\nAccording to Statista, in 2023, digital out-of-home advertising will receive almost 15.2 billion U.S. dollars worldwide. That’s a jump of 12% in a year.  This is just the beginning of a bigger programmatic advertising trend. By 2026, DOOH is projected to reach almost 20 billion dollars.  <\/p>\n

Source : <\/strong>www.bannerflow.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Since programmatic digital display advertising makes up over 90% of all ad spending, marketers need to be strategic about how they execute their campaigns.<\/p>\n","protected":false},"author":1,"featured_media":22777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-28406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media_trend"],"yoast_head":"\n\u200bProgrammatic Advertising Trends to Know About in 2023 - Roctec Global Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roctecglobal.co.th\/en\/28406\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u200bProgrammatic Advertising Trends to Know About in 2023 - 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