Can a classic drink be a gift in itself?
Coca-Cola's new Christmas campaign in the U.K. includes "bow bottles"—1.75-liter containers with a label that transforms into a bow. And while lots of brands roll out special packaging for the holidays—grocery store aisles are peppered in red and green this time of the year—the bow is a unique attention grabber.
Coke—whose innovative packaging ideas, from names on the bottles to incredible caps, are legendary—released the new bottles at the same time as its Coca-Cola Christmas truck tour, which is traveling the U.K. to celebrate Coke's "Holidays Are Coming" TV ad, running for 20 years now.
The delightfully festive bottles are available for Coca-Cola, Coca-Cola Life, Coca-Cola Zero and Diet Coke. Sadly, you can only get them in the U.K., so excuse us while we resign ourselves to drinking plain, unadorned Diet Coke like peasants.
