Normally the Out of Home media nomatter it is a billboard or screen that can changed. But all this can not be processed at that time. Who is watching and what age or gender? The problem is gone after Sony sent out new innovations.
SC-1 Vehicle
Start from the vehicle then go to the billboards.
Sony's startup really focus on more advanced vehicles. Newly developed SC-1 vehicles. (3 passengers) with control technology via the control center. To apply to the golf course and delivery in the department store. Can not run on the road and passengers can not control themselves as well.
The highlight of this vehicle is installing a camera with a high-resolution image sensor with Artificial Intelligence (AI) to process consumers walking around the vehicle as to how old they are before braodcasting on a 55-inch screen, 4K resolution on all four sides of SC-1
This will allow the ads to shoot out more targeted audience. Unlike advertising on buses that run on the road but do not know that how many people see advertising. If this technology is complete and apply to the advertising industry is likely to see each other. if SC-1 runs through a family with small children. I will shoot ads for the diaper.
However, SC-1 is still in the testing phase with the University of Okinawa Institute of Science and Technology. The actual use of Sony has not revealed the exact time. Another highlight of SC-1 is the installation of Augmented Reality (AR) inside to create a new experience for passengers.
