MACO Made An Impressive Turn Around in 2022/23, Surmounting its Weakest Performance to Bring in THB 2,595mn in Total Revenue

Ms. Tamonwan Narintavanich, Acting CEO of Master Ad Public Company Limited or MACO, announced the Company’s overall performance in 2022/23, revealing a remarkable turn around from its lowest point to record THB 134mn net profit and a total revenue of THB 2,595mn, a 21.5% growth YoY. This impressive achievement is a result of the strong performance of all of the Company’s business segments which have recovered from the economic downturn stemming from the COVID-19 pandemic, thanks to the recovery of the domestic and global markets and the paralell increase of economic activities, along with the rebound of the tourism and service sectors. The Company’s Advertising business grew by 23.1% YoY, bringing in THB 398mn in total revenue, thanks mainly to the surge in static media production. Meanwhile, 84.7% of the Company’s total revenue came from its System Integration business, which brought in THB 2,198mn, a 21.3% rise YoY, primarily driven by increased income from installation and maintenance projects.

Commenting on this achievement, Ms. Narintavanich said, “In recent years, MACO has successfully achieved positive results from our strategic decision to restructure the Company’s core business focus from domestic and overseas outdoor media to Street Furniture media in Thailand, which we have entrusted under the management of Plan B Media Public Company Limited (“PlanB”). As a result of this restructuring, the primary source of our revenue has shifted to our System Integration or IT Solutions business, operated by Trans.Ad Solutions Company Limited and Roctec Technology Company Limited, collectively referred to as the “Trans.Ad Group,” whose projects mostly involved hardware and software procurement for companies under the BTS Group and government organisations in Thailand, Vietnam and Hong Kong.”
 

“Moving forward, thanks to PlanB’s expertise, we expect our traditional media business to continue to grow. At the same time, we shall strive to respond to the digital trends and related businesses and industries by expanding our System Integration business into new markets through Trans.Ad Group and further developmemt of our Game Publishing joint venture under MYGG Company Limited. By engaging in such endeavours, we anticipate a YoY revenue growth of 10–12% in 2023/24,” Ms. Narintavanich added.